Technical Product Marketing Manager

Summary

Join Anvilogic, a rapidly growing cybersecurity startup, as a Technical Product Marketing Manager. You will be responsible for creating technical content (demos, videos, webinars, etc.) and building messaging to drive product marketing initiatives. Collaborate with various teams (product management, sales, marketing, customer success) to achieve strategic growth. As a security operations expert, you will craft product messaging and deliver content to increase demand and customer satisfaction. Success is measured by pipeline creation, reduced sales cycles, improved win rates, and enhanced customer happiness. This role requires experience in product marketing, sales engineering, or a technical customer-facing role in cybersecurity, specifically security operations. Anvilogic offers competitive pay, equity, benefits, and a positive work environment.

Requirements

• 3+ years of experience in product marketing, sales engineering, or a technical customer-facing role in cybersecurity, preferably security operations
• Experience creating technical content for product marketing, exceptional writing and editing skills, ideally with a portfolio showing a diverse range of formats and styles
• Knowledgeable on the SIEM & EDR market, key players, use cases, and functionality with an intermediate understanding of MITRE ATT&CK frameworks
• A knack for explaining complex technical concepts in simple terms through clear, engaging, and easily understandable content

Responsibilities

• Become the expert on security personas within our ideal customer profile through in-depth customer research, interviews, and analysis of sales calls
• Understand Anvilogic products inside out and be able to produce use case-driven demos and product tours (using Storylane) that resonate with our ideal customer profile
• Create value-led, informative, and engaging technical content that resonates with security operations personas (product guides, demos, webpages, customer presentations, data sheets, blog posts, video scripts, and other customer-facing assets) to communicate the value proposition of Anvilogic products
• Work across sales, product, strategy, and marketing teams to reach key security personas and drive their motivation to learn about and champion Anvilogic across the security operations team
• Translate technical details into value-based messaging and positioning for different level personas (CISO, SOC leaders, and security practitioners) ensuring messaging consistency across marketing and sales teams
• Regularly produce and update sales materials that effectively communicate product features, capabilities, benefits, and competitive advantages
• Collaborate with product, SEs, and field security engineering teams to continuously improve and create assets to support POC engagement
• Serve as a subject matter expert externally to the cybersecurity community via thought leadership and internally at Anvilogic and externally building an audience on Linkedin
• Work closely with the product team to help inform the product roadmap based on common feature requests, supported by competitive analysis, market trends, and customer research
• Execute product launches and release communications
• Excellent communicator at all levels
• Growth mindset is important, we roll our sleeves up and take initiative

Preferred Qualifications

• Track record of success in a start-up or fast-growth environment
• High attention to detail and a strong drive for results
• Proven success in collaborating with cross-functional teams across product, sales and marketing

Benefits

• Competitive pay & equity
• 401(k) match
• Medical, dental, vision insurance
• Unlimited paid time off
• Experienced leadership with a priority on culture
• Option for a remote work environment
• Charitable donations