Bullfinch Recruitment is hiring a
User Acquisition Manager

Summary

Join Bullfinch Recruitment as a dynamic User Acquisition Manager to spearhead user growth for social gaming apps, developing strategies, managing campaigns, and analyzing performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years in digital marketing, focusing on user acquisition for mobile apps, preferably in the social gaming/gaming/gambling industry
• Proven success in managing app traffic campaigns and driving significant user growth for gaming apps
• Gaming ecosystem knowledge, including deep understanding of player behavior and industry trends
• Strong analytical skills to interpret complex data sets and derive actionable insights to optimize campaign performance
• Experience with digital marketing platforms such as IronSource, Unity Ads, Applovin, and other ad networks commonly used in the gaming industry
• Excellent communication and collaboration skills to work effectively across functions
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Experience with mobile analytics tools such as Appsflyer and similar platforms is essential

Responsibilities

• Develop and implement comprehensive user acquisition strategies to drive app installs and engagement
• Manage and optimise app traffic campaigns across social media, ad networks, and other digital channels, focusing on acquiring high-quality users at scale
• Conduct in-depth analyses of campaign performance, including cohort, LTV, and ROI analysis, to identify trends and optimization opportunities
• Work with the creative team to develop engaging ad creatives and messaging that resonate with our target audience of gamers
• Stay updated on industry trends, competitor activities, and emerging technologies to inform strategies and discover new growth opportunities
• Work closely with internal stakeholders to define KPIs, track performance metrics, and report on the effectiveness of user acquisition efforts
• Test new acquisition channels and tactics to continuously improve campaign performance and drive user growth
• Collaborate with product, ASO, and CRO teams to increase conversions and improve relevant KPIs

Benefits

• Competitive salary package
• Opportunities for professional development and growth
• Collaborative environment with a talented, international team