Varsity Tutors, a Nerdy Company is hiring a
Vice President, Remote - Worldwide

Summary

The job is for a Vice President of Institutional Marketing at Nerdy, a leading platform for live online learning. The role involves leading the Institutional Marketing team, developing and executing marketing strategies, managing demand generation initiatives, and collaborating with cross-functional teams to drive revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred
• Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals

Responsibilities

• Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals
• Foster a high-performance culture focused on delivering measurable results
• Manage, develop, and drive the accountability and success of the team
• Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition
• Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market
• Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth
• Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy
• Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches
• Manage the development of sales tools and training that support the selling process of our products and services
• Oversee demand generation initiatives and track their effectiveness using CRM tools
• Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM
• Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI
• Collaborate with the sales team to align marketing efforts with sales objectives and track the direct correlation between marketing activities and revenue generation

Benefits

• Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Matching Plan
• Maternity, Paternal, and Adoption Leave
• Remote Position
• Flexible PTO
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
• Unique opportunity to help transform how the world learns!