Varsity Tutors, a Nerdy Company is hiring a
Vice President, Remote - Worldwide
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Vice President closed
🏢 Varsity Tutors, a Nerdy Company
💵 $200k-$300k
📍Worldwide
Summary
The job is for a Vice President of Institutional Marketing at Nerdy, a leading platform for live online learning. The role involves leading the Institutional Marketing team, developing and executing marketing strategies, managing demand generation initiatives, and collaborating with cross-functional teams to drive revenue growth.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred
- Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals
Responsibilities
- Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals
- Foster a high-performance culture focused on delivering measurable results
- Manage, develop, and drive the accountability and success of the team
- Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition
- Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market
- Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth
- Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy
- Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches
- Manage the development of sales tools and training that support the selling process of our products and services
- Oversee demand generation initiatives and track their effectiveness using CRM tools
- Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM
- Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI
- Collaborate with the sales team to align marketing efforts with sales objectives and track the direct correlation between marketing activities and revenue generation
Benefits
- Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
- Healthcare Plans (Medical, Dental, Vision, Life)
- 401k Company Matching Plan
- Maternity, Paternal, and Adoption Leave
- Remote Position
- Flexible PTO
- Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
- Unique opportunity to help transform how the world learns!
This job is filled or no longer available
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