Varsity Tutors, a Nerdy Company is hiring a
Vice President, Remote - Worldwide
Vice President closed
🏢 Varsity Tutors, a Nerdy Company
💵 $200k-$300k
📍Worldwide
Summary
Nerdy is seeking a dynamic and driven Vice President of Institutional Marketing to lead their Institutional Marketing team, focusing on the K-12 market and eventual expansion. The role involves creating engaging marketing content, driving demand generation, building and deploying outreach tools, tracking ROI via CRM, and developing the Go-To-Market strategy for Varsity Tutors for Schools business.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred
- Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals
Responsibilities
- Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals
- Foster a high-performance culture focused on delivering measurable results
- Manage, develop, and drive the accountability and success of the team
- Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition
- Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market
- Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth
- Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy
- Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches
- Manage the development of sales tools and training that support the selling process of our products and services
- Oversee demand generation initiatives and track their effectiveness using CRM tools
Benefits
- Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
- Healthcare Plans (Medical, Dental, Vision, Life)
- 401k Company Matching Plan
- Maternity, Paternal, and Adoption Leave
- Remote Position
- Flexible PTO
- Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
- Unique opportunity to help transform how the world learns!
This job is filled or no longer available
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