RPM Healthcare is hiring a
Vice President of Marketing and Communications

Summary

RPM Healthcare is seeking a visionary and results-driven Vice President of Marketing and Communications to lead their marketing and communications team. The ideal candidate will have extensive experience in healthcare marketing, with a proven track record of developing and executing strategic marketing and communication plans that drive growth, enhance brand visibility, and make content newsworthy.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 3+ years of healthcare marketing experience, with at least 1 year in a leadership role
• Proven track record of developing, executing, and analyzing successful marketing and PR campaigns

Responsibilities

• Lead the marketing and communications team, providing mentorship and fostering a collaborative environment
• Develop and execute comprehensive strategic marketing and communication plans to achieve business objectives
• Align marketing strategies with overall company goals and vision
• Monitor industry trends and competitive landscape to inform marketing strategies
• Oversee the creation of high-quality content, including press releases, blogs, educational materials, and video content
• Develop PR strategies that make our content newsworthy and gain traction in media without relying on paid efforts
• Build relationships with media outlets and journalists to secure coverage and enhance the brand's presence in the healthcare industry
• Drive multi-channel marketing campaigns across digital, social media, email, and traditional channels
• Ensure cohesive branding and messaging across all marketing and communication initiatives
• Plan and manage participation in healthcare conferences and trade shows
• Organize and host monthly and quarterly webinars for patients and healthcare providers
• Develop strategic partnerships to enhance brand visibility and reach
• Develop strategies to increase patient conversions, aiming for a targeted amount of inbound leads per month
• Improve patient consent ratios, targeting an increase MoM
• Generate new health system/group practice prospects
• Enhance the RPM Healthcare brand through targeted publicity and media outreach
• Align the RPM website content and design with broader marketing efforts
• Maintain a strong presence on LinkedIn and other professional networks, sharing thought leadership and engaging content
• Oversee the production of case studies, infographics, and other marketing collateral
• Track and analyze marketing and communications performance metrics to ensure effectiveness and ROI
• Ensure all marketing activities comply with industry regulations and standards
• Provide regular reports and updates to the executive team on marketing and communication initiatives and performance

Preferred Qualifications

• Experience in marketing, PR, and communications; healthcare technology industry experience highly desirable
• Proficiency in SEO writing, social media, and content marketing

Benefits

Remote work