VP Audience Activation Impact

Summary

Join BarkleyOKRP as their Vice President, Audience Activation & Impact! This full-time, hybrid role demands a visionary leader to define and drive the strategic vision for the Audience Activation & Impact practice. You will champion innovation, cultivate top-tier talent, and ensure market-leading solutions across various engagement channels. The ideal candidate possesses an authoritative understanding of the engagement landscape, advanced analytics, and emerging technologies. This executive leadership position requires exceptional leadership across the business, fostering deep integration with all agency disciplines. You will be a key voice in the agency's leadership team, contributing to broader organizational strategy and industry presence. This role offers a competitive salary and benefits package.

Requirements

• 10-12+ years of extensive and progressive experience in Media Buying, Planning, and Strategy, with a significant track record in senior leadership roles overseeing specialized engagement channels (OOH, Audio, Sports Marketing, Hyperlocal, Experiential)
• Deep, authoritative expertise across all relevant engagement channels and platforms, including programmatic applications like pDOOH and pAudio
• Proven ability to develop and execute successful, large-scale audience activation strategies for major national and/or global brands
• Strong financial acumen and experience managing departmental budgets and P&L for an activation-focused team or practice
• Exceptional leadership, team-building, and talent development skills, with a history of building and motivating high-performing teams of engagement specialists
• Outstanding communication, presentation, negotiation, and influencing skills, with the ability to engage effectively at the C-suite level on the strategic value of specialized activations
• Demonstrated ability to drive innovation and lead organizational change within the context of audience engagement
• Extensive network of senior-level contacts within the media industry, particularly within the OOH, Audio, Sports, and Experiential ecosystems
• Strategic thinker with a data-driven, results-oriented approach to audience activation and impact
• Must be a visionary leader, comfortable with ambiguity, and capable of making high-stakes decisions regarding engagement strategies and investments

Responsibilities

• Define and execute the strategic vision and roadmap for the Audience Activation & Impact department, ensuring its growth, innovation, and alignment with overall agency goals and market opportunities in engagement
• Lead, mentor, and inspire a team of Directors and their respective teams specializing in OOH, Audio, Sports, Hyperlocal, and Experiential activations, fostering a culture of excellence, innovation, and continuous improvement
• Drive the financial health and growth of the Audience Activation & Impact practice, including P&L responsibility, budget forecasting, and resource optimization for engagement-focused initiatives
• Champion the development and adoption of innovative activation strategies, technologies (e.g., advanced pDOOH/pAudio solutions), and measurement frameworks to deliver superior client results and maintain a competitive edge in engagement
• Oversee the strategic approach to "Programmatic Activation Briefs" for pDOOH/pAudio, ensuring they are best-in-class and drive effective programmatic execution
• Cultivate and maintain executive-level relationships with key clients, media partners, and industry leaders within the engagement ecosystem, representing the agency as a thought leader in audience activation
• Provide strategic counsel to the agency's executive leadership team on matters related to audience activation, engagement trends, and competitive positioning in these specialized areas
• Oversee the development and implementation of best-in-class operational processes, standards, and tools within the Audience Activation & Impact department
• Lead major new business development initiatives, showcasing the agency's differentiated expertise in creating high-impact, targeted audience activations
• Drive cross-departmental collaboration and integration to ensure holistic, client-centric solutions that effectively incorporate specialized engagement strategies
• Represent BarkleyOKRP at industry events, conferences, and in publications, enhancing the agency's reputation and visibility as experts in audience activation and engagement
• Ensure the highest levels of client satisfaction, retention, and growth through cutting-edge and effective engagement strategies
• Identify and mitigate risks related to investments in engagement channels, compliance, and market volatility
• Stay at the absolute forefront of the media and advertising landscape, particularly within OOH, Audio, Sports, Hyperlocal, and Experiential, anticipating future trends and their implications for the agency and its clients
• Other duties/responsibilities may be assigned from time to time

Benefits

• Multiple health insurance options
• Flexible PTO
• Life insurance
• 401K