VP Brand And Product Marketing

Summary

Join Calendly, a leading tech brand, as their VP Brand & Product Marketing. This unique opportunity involves repositioning the company through compelling storytelling and campaign execution, integrating brand and product marketing. You will define and refine Calendly's story, leverage customer insights, and execute integrated campaigns across various channels. Responsibilities include managing a creative team, overseeing campaign execution, and leading a team of 20+ marketers. This role requires extensive experience in brand and product marketing, managing large teams, and working with high-growth brands.

Requirements

• 10+ years of leadership experience in brand and product marketing, managing multi-layered teams
• Experience working for a brand with $100M+ ARR
• Expertise in product marketing, launching innovative products successfully
• Expertise in brand marketing, building brands and impactful campaigns
• Ability to balance creativity with structured strategic thinking

Responsibilities

• Define and refine Calendly's story from mission to product features, crafting a compelling narrative across all messaging
• Provide key insights to product and marketing leadership, shaping product definition and storytelling through a customer lens
• Develop and execute an integrated campaign roadmap with creative strategies to enhance brand perception
• Directly manage campaign execution across brand channels (communications, social media, blog), partnering with growth and sales teams for a 360 approach, including traditional channels as needed
• Oversee a creative design and copy team responsible for brand asset creation and campaign execution
• Lead and manage a team of 20+ marketers, ensuring high motivation and world-class performance

Benefits

• Quarterly Corporate Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits