VP Marketing

Summary

Join Blink Health, a rapidly growing healthcare technology company, as their VP of Marketing. In this role, you will develop and execute a B2B marketing strategy to drive brand growth and customer acquisition. You will lead data-driven campaigns, refine initiatives for high engagement and ROI, and ensure cohesive messaging. Responsibilities include defining product positioning, leading content strategy, managing the marketing calendar, designing growth campaigns, overseeing event strategy, leading demand generation, managing digital presence, directing PR, optimizing marketing performance, and collaborating cross-functionally. The ideal candidate possesses extensive B2B marketing experience, strategic and analytical skills, executive-level communication abilities, and project management expertise. Blink Health offers the unique opportunity to make a significant impact on patients' lives while working in a fast-growing and collaborative environment.

Requirements

• 10+ Years in B2B Marketing: Proven experience in senior roles within SaaS or Pharma-Tech, with a history of collaborating with growth, sales, and executive teams
• Strategic and Analytical: Skilled at translating high-level strategy into actionable, measurable plans driven by data insights
• Executive-Level Communication: Exceptional at presenting initiatives, campaign insights, and results to senior leadership
• Project Management Expertise: Strong organizational skills for managing complex projects and cross-functional teams
• Bachelor’s Degree or Equivalent Experience in Business Administration, Marketing, or related fields

Responsibilities

• Define and Drive Product Positioning and Go-to-Market Strategy: Take ownership of product positioning strategy, leading initiatives to differentiate our solutions in the market, while establishing audience and channel strategies that align with BlinkRx’s vision. Lead ideation and execution of programs that resonate with target audiences and showcase our competitive edge
• Lead Content Strategy and Development: Direct high-impact content (e.g., white papers, case studies, blogs) that conveys our value to B2B audiences and establishes BlinkRx as an industry thought leader
• Drive Marketing Calendar and Campaign Execution: Set and manage a comprehensive marketing roadmap and campaign calendar to align with growth goals and key industry moments
• Design Strategic Growth Campaigns: Create and oversee multi-channel campaigns aimed at growing new partnerships, expanding product adoption, and supporting overall growth objectives
• Elevate Event Strategy: Oversee planning and execution of industry events, including conferences and webinars, to maximize brand exposure and audience engagement
• Lead Full-Funnel Demand Generation: Develop and implement strategies for lead generation, nurturing, and seamless handoff to sales, optimizing conversion rates and engagement
• Oversee Digital Presence: Ensure BlinkRx’s website and owned channels deliver a cohesive, high-quality experience that drives engagement and conversions
• Direct PR and Thought Leadership Initiatives: Build BlinkRx’s industry reputation with strategic PR, press releases, and thought leadership content to solidify our position as a healthcare tech leader
• Optimize Marketing Performance: Take full ownership of performance metrics, budget allocation, and tool selection, driving measurable results and ROI on all marketing efforts
• Collaborate Cross-functionally: Work closely with design, product, and digital teams to support an aligned, cohesive brand strategy across all channels