Remote VP, Marketing

Summary

The job is for a Vice President, Marketing at Testlio, a global QA software testing company that offers remote work. The role involves managing all aspects of B2B marketing, creating compelling experiences for CTOs and VPs of Engineering, and requires a deep understanding of SDLC, DevOps, and QE.

Requirements

• 10+ years of experience in marketing leadership at B2B software and services companies—including 5+ years leading the marketing function while reporting to the CEO
• A career background in computer science and product management that led you to marketing from a place of personally building and releasing software
• A deep and nuanced understanding of Quality Engineering and DevOps
• A profound POV and curiosity about how engineering leaders (e.g. CTOs) make strategic partnership and supplier decisions
• A keen understanding of how to intelligently leverage content marketing (organic), paid programs (ads), and events (digital/physical) to complement strategic, relationship selling
• A love of personally writing and shipping marketing content
• Martech expertise with a working knowledge of HubSpot, WordPress, and Salesforce

Responsibilities

• Create compelling experiences that authentically provide value to CTOs and VPs of Engineering (Testlio’s primary target audience)
• Own marketing strategy, including messaging, positioning, mix, and allocation
• Operate a cross-channel marketing budget that balances experimentation with predictability
• Manage and optimize marketing programs that drive Sales Accepted Leads (SALs) at a compelling cost-per-lead
• Lead and manage a team of three full-time professionals (content, programs, and design leaders) along with a collection of vendors and consultants
• Roll up your sleeves and produce content yourself across paid, owned, and earned distribution (this is not a pure “management” job. You’ll need to write, create, and ship assets while working with your team)
• Serve the Testlio VP, Global Sales as a key internal client, understanding the needs of sellers and delivering value to each member of the sales team
• Partner with the Testlio VP, Alliances to activate partner marketing programs
• Build and nurture relationships with analysts, journalists, influencers, luminaries, clients, and others
• Drive martech efficiencies, optimizing how we use technology

Preferred Qualifications

A desire to work-from-home for a global company that is 100% remote

Benefits

• Distributed by design: Testlio is a global company that embraces a unique approach to 100% remote work, including regional working flexibility
• Great culture: Testlio’s purpose, vision, and values help unlock positive mindsets and behaviors
• No bureaucracy: Our company moves fast and empowers people on the frontlines to make decisions and own initiatives
• Amazing clients: customers like Amazon, Apple, Arsenal, ManU, Microsoft, NBA, PayPal, Tinder, Wayfair, Uber, etc. rely upon Testlio
• Market leadership: #1 position on G2, capital efficiency, compelling client NPS rates, company momentum, sales success