Remote VP Product Marketing

Summary

Join Amperity, the leading customer data platform, as a VP, Product Marketing to drive go-to-market strategy, craft positioning and messaging, and lead research initiatives. This role requires experience managing product marketing teams in tech companies, B2B SaaS, and pricing and packaging. The ideal candidate will have strong understanding of technical and marketing personas, MarTech, and the data ecosystem.

Requirements

• Equivalent of 12+ years' experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred
• B2B SaaS & pricing and packaging experience required
• Strong understanding of both technical (CIO, Developers) and marketing personas
• A strong understanding of MarTech and the data ecosystem
• Experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels
• Prior experience building diverse teams with a strong sense of mission and belonging
• Demonstrated customer centric mindset
• Strong influence, communication and interpersonal skills
• Demonstrated analytical skills
• Experience building trusted relationships with executive sponsors, partners and end users

Responsibilities

• Lead and scale Amperity's product marketing division to shape our go-to-market efforts for our core platform and emerging products
• Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers
• Own Amperity's positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy
• Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption
• Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel
• Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing)
• Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions
• Turn customers into champion by organizing and evolving Amperity's customer marketing program
• Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert
• Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging
• Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams

Benefits

• 100% employee healthcare coverage
• Transportation subsidies
• A comfortable work environment with plenty of snacks
• Other employee experience perks like events and activities, both in-person and remote
• Self-managed PTO
• The flexibility to do your best work in the way that works for you