Life360 is hiring a
VP Growth Marketing

Summary

Join Life360's Marketing team as the VP of Growth Marketing and drive business outcomes through performance marketing, media, eCommerce/web, and Lifecycle Marketing. This leader will partner deeply with product teams and Business Unit GMs to meet and surpass business metrics, with a primary focus on revenue and its critical drivers.

Requirements

• 15+ years of successful experience in performance and growth marketing, with 5+ years of experience in the app marketing space
• 5+ years overseeing Lifecycle/CRM marketing teams/functions
• Deep knowledge of digital performance/growth marketing strategies and tactics
• Consumer subscription experience strongly preferred. Freemium model experience is highly beneficial
• DTC ecommerce marketing experience strongly preferred. It is also beneficial to have channel marketing experience (retail and partnerships)
• Deep understanding of marketing insights & analytics methodologies and tools, from attribution to econometric modeling and beyond
• Exceptional x-functional collaborator including experience collaborating with C-level partners
• Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities
• While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition
• Must understand the value of long-term brand building as a complement to more short-term oriented marketing methods, goals and techniques

Responsibilities

• Deeply understand the connection of various marketing channels/levers to our key business metrics. Enact strategies and tactics to generate greater returns from our investments in them
• Lead a team of performance-oriented channel specialists (paid media, affiliate, CRM, search & app store, etc.). Ensure cohesion and orchestration across channels and surfaces
• Own our eCommerce engine. Lead a multi-faceted DTC marketing and merchandising team to optimize our eCommerce revenues and other core metrics
• Partner with brand and creative leadership to ensure strong connectivity of our messaging, creative excellence, and adherence to brand guidelines and ambition. We do not pursue a “short term wins at all cost” strategy
• Partner with business group leaders to ensure growth marketing activities reflect their broader vision and priorities
• Play a critical leadership role in marketing forecasting and budget management. Serve as a right-hand person to the CMO and CRO on all things surrounding growth marketing budget, forecast/plans and performance
• Set a compelling vision for our next chapter of lifecycle marketing, rooted in programmatic, personalized and AI-driven approaches
• Partner with Marketing and Revenue Analytics leadership to create a best-in-class framework for performance reporting and the surfacing of actionable insight. Create and lead forums for sharing these insights with leadership and other vested constituents

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer week-long synchronized company shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 platinum membership for your preferred circle
• Free Tile products