HackerRank is hiring a
VP of Growth Marketing

Summary

Join our leadership team as a dynamic and experienced Vice President of Growth Marketing to drive growth strategy across B2C and B2B market segments, lead a team of growth marketers, and work closely with product, marketing, sales, and support teams.

Requirements

• 10+ years of experience leading growth marketing and demand generation teams
• Proven track record growing companies or products in the $20M - $100M range
• Strong statistical and analytical skills
• Expertise in building repeatable, scalable processes
• Expertise with modern sales and marketing tech stacks
• Ability to work cross-culturally and juggle multiple time zones: US, UK, and India

Responsibilities

• Seeks to deeply understand our markets through data, analysis, and direct observation to formulate effective growth strategies
• Inspires team with compelling strategies and motivates them to innovate, execute, and value success
• Creates measurable goals and establishes strong procedures to monitor performance
• Works closely with cross-functional stakeholders to gain alignment on strategy and execution
• Puts the interests of customer and company above team and self
• Works closely with field sales stakeholders to support field sales objectives
• Works closely with product stakeholders to support digital sales objectives
• Creates customer journey maps for both B2C, B2B
• Establishes funnel metrics for TOFU, MOFU, and BOFU across both B2C and B2B
• Creates effective content and campaigns for SEM, SEO, display, Social Media, Website, email, events, etc
• Analyzes data daily to determine investment decisions (channels, campaigns, and programs), manage budgets, extract key insights, and recommend actions
• Establishes a robust and agile experimentation culture using techniques like growth hacking, continuous A/B testing, and rapid iteration
• Owns and grows digital sales revenue through our self-service subscription products offered to both B2C and B2B customers
• Works collaboratively to ensure digital sales synergy with field sales
• Aligns pricing and packaging strategies to market needs
• Works with product teams to support PLG lead sales motion

Preferred Qualifications

• Experience working in developer tools or the tech industry
• Working knowledge of human resources, talent acquisition, or learning & development

Benefits

• One-time home office set up stipend
• Monthly Remote Work Enablement Stipend
• Professional Development Reimbursement
• Wellbeing Benefits (Headspace, etc)
• Flexible paid time off, paid leave for new parents, and flexible work hours
• Insurance for all employees (term life, personal accident, medical) along with medical insurance for their dependents
• Employee stock options