Remote VP of Marketing

Summary

Join a growth-stage Silicon Valley company as Vice President (VP) of Marketing to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent, and expertise and add to it by collaborating with and learning from the brightest people in the industry.

Requirements

• 7+ years working experience as a Head of Marketing, preferably at a growth stage enterprise software company
• 10+ years of experience in enterprise B2B software
• 5+ years of work experience with Industrial related software
• Previous experience and knowledge of the manufacturing and industrial automation markets
• Previous experience working with data and cloud related companies
• Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel
• Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums
• Experience creating and building social and online communities
• Experience building and scaling high performing marketing teams
• Outstanding communication, presentation, and leadership skills
• Sense of ownership and pride building something foundational
• Critical thinker and problem-solving skills
• Team player and ability to work closely with peers across other business functions

Responsibilities

• Take responsibility for annual marketing plan, strategy, and team
• Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams
• Manage marketing budget and expenditures
• Build, manage, and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels
• Build marketing strategies to effectively create awareness and generate leads by working with channel partners
• Direct and support analyst relations activities to help position Litmus as an industry leader
• Work closely with the sales and partner organizations to align sales and marketing strategies
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies
• Build long-term relationships with internal SMEs, customers, partners, and industry influencers