VP of Marketing

closed
Fitbod Logo

Fitbod

πŸ’΅ $200k-$280k
πŸ“Remote - United States

Summary

The job description is for a VP of Marketing at Fitbod, where the employee will lead marketing efforts and help achieve growth. The role involves team leadership, channel expansion, paid user acquisition, content strategy, long-term roadmap development, brand positioning, and engagement & retention.

Requirements

  • Previous experience owning and scaling entire marketing channels, from top-of-funnel strategies to conversion optimization
  • Demonstrated ability to analyze data, conduct AB testing, and make data-driven decisions to optimize marketing performance
  • Proven track record of setting strategic direction, roadmap development, and leading multidisciplinary marketing teams to success
  • Strong ability to generate and evaluate diverse ideas for solving marketing challenges and driving growth
  • Direct experience scaling user acquisition efforts at a similar company, with a focus on diversifying and managing a portfolio of marketing channels
  • Strong understanding of consumer behavior and subscription business models, with a focus on optimizing user experience and retention
  • Intuition for identifying features and solutions that effectively address user needs and enhance product value proposition

Responsibilities

  • Lead a team of cross-disciplinary marketers to drive key business outcomes
  • Identify and assess new marketing channels to diversify acquisition efforts and reduce reliance on paid advertising
  • Increase the scale and effectiveness of the paid user acquisition program, driving towards the next level of growth
  • Utilize Fitbod's unique dataset to conduct research and insights into exercise science, leveraging findings to inform content creation and enhance user engagement
  • Develop a comprehensive roadmap and methodology for testing, iteration, and scaling of growth activities over the next 6-18 months, aligning with business objectives and market trends
  • Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space, across various customer segments
  • Launch and execute customer retention and lifecycle initiatives

Benefits

  • Full Medical, Vision, Dental, Life & Disability Insurance
  • Flexible time-off
  • Slavic 401(k) with a 4% company match
  • Company-wide days off for wellness & social lunches (via Zoom)
  • A stipend for the gym/fitness
  • Employees can expense up to $2000USD/year for continuing their development while employed with Fitbod
This job is filled or no longer available

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