Remote VP of Marketing

Summary

The job description is for a VP of Marketing at Fitbod, where the employee will lead marketing efforts and help achieve growth. The role involves team leadership, channel expansion, paid user acquisition, content strategy, long-term roadmap development, brand positioning, and engagement & retention.

Requirements

• Previous experience owning and scaling entire marketing channels, from top-of-funnel strategies to conversion optimization
• Demonstrated ability to analyze data, conduct AB testing, and make data-driven decisions to optimize marketing performance
• Proven track record of setting strategic direction, roadmap development, and leading multidisciplinary marketing teams to success
• Strong ability to generate and evaluate diverse ideas for solving marketing challenges and driving growth
• Direct experience scaling user acquisition efforts at a similar company, with a focus on diversifying and managing a portfolio of marketing channels
• Strong understanding of consumer behavior and subscription business models, with a focus on optimizing user experience and retention
• Intuition for identifying features and solutions that effectively address user needs and enhance product value proposition

Responsibilities

• Lead a team of cross-disciplinary marketers to drive key business outcomes
• Identify and assess new marketing channels to diversify acquisition efforts and reduce reliance on paid advertising
• Increase the scale and effectiveness of the paid user acquisition program, driving towards the next level of growth
• Utilize Fitbod's unique dataset to conduct research and insights into exercise science, leveraging findings to inform content creation and enhance user engagement
• Develop a comprehensive roadmap and methodology for testing, iteration, and scaling of growth activities over the next 6-18 months, aligning with business objectives and market trends
• Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space, across various customer segments
• Launch and execute customer retention and lifecycle initiatives

Benefits

• Full Medical, Vision, Dental, Life & Disability Insurance
• Flexible time-off
• Slavic 401(k) with a 4% company match
• Company-wide days off for wellness & social lunches (via Zoom)
• A stipend for the gym/fitness
• Employees can expense up to $2000USD/year for continuing their development while employed with Fitbod