VP of Marketing

Summary

Join Apothékary, a fast-growing health and wellness startup, as their VP of Marketing. Lead and motivate the marketing team, driving the promotion of Apothékary products and brand awareness. Develop and execute comprehensive marketing strategies across all channels (eCommerce, influencer, retail, social media, etc.). Work closely with cross-functional teams to achieve company goals and build a world-class marketing presence. This is a highly visible role requiring strong analytical, communication, and leadership skills. The position is full-time and fully remote, with a preference for candidates based in New York City.

Requirements

• Proven skills, education, and/or applicable certifications in multi-channel Marketing in a comparable business
• A commitment to learn, apply, champion, and enrich Apothékary’s values
• The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
• The ability to set clear objectives and design a strategy that inspires the team
• A dedication to quality and investing in results and new business opportunities that add value at all times
• A deep understanding and commitment for the industry in which we operate
• Strong leadership and project management abilities
• Excellent verbal and written skills, ability to work efficiently with all levels of the company and able to effectively present technical information to technical and non-technical stakeholders
• A BS/BA in Marketing, Business Administration, or a related field is preferred. Equivalent professional experience in marketing leadership roles will also be considered. An MBA or other advanced degree is a plus

Responsibilities

• Deliver eCommerce Marketing strategies to accelerate growth and building enduring relationships through relevant, customer-centric content on Apothekary.co
• Lead the Influencer Program to turn Apothékary fans into an enduring community of lifelong advocates
• Develop and execute a comprehensive marketing strategy (short and long term) aligned with the company's goals, driving brand awareness, customer engagement, and revenue growth
• Develop and manage the marketing budget, leveraging financial acumen and strategic insights to optimize resource allocation, maximize return on investment, and deliver cost-effective marketing campaigns
• Take our brand to the next level through differentiated positioning, creative and awareness-driving tactics
• Create and lead the Health & Wellness Sales and Affiliate Program to create a world class salesforce of herb and plant medicine advocates helping to spread the mission and voice of Apothékary to our global community
• Operate a world-class social media presence that drives Making Everyday Healing Second Nature® brand awareness and build brand affinity around Japanese wellness concepts across platforms
• Drive Direct to Customer programs to engage our subscribers through personalized and relevant content, driving qualified traffic to retail partners and Apothekary.com
• Deliver Retail Marketing strategies to attract new customers, build enduring relationships, and drive conversion through an elevated in-store experience with existing and new retail partners
• Develop Apothékary as a thought leader in the wellness space, strengthening the brand’s reputation through innovative campaigns, partnerships, and media outreach
• Oversee and bring to life various Events and Experiences that inspire our clients, excite our people, and position Apothékary as a world-class “Japanese wellness” brand
• Work directly with our growth and paid media teams to accelerate new customer growth (goal: 60/40 new and returning customer rate at any given moment)
• Oversee our Amazon channel to continuously improve and accelerate that channel across new customer acquisition and retention across key SKU’s
• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience
• Advise and work with the Marketing, Creative, and Digital teams to ensure all product claims satisfy Marketing needs and key benefits while balancing language to meet FDA minimums
• Lead, mentor, manage, and hire a dynamic marketing team, fostering collaboration & innovation, professional development and a high-performance culture
• Drive innovation across the team by identifying and testing new areas of opportunity for growth. Stay current with the latest marketing trends and technologies and provide thought leadership to the organization
• Work cross functionally with department heads to align on product development, digital strategies, data, marketing campaigns, and product / brand launches, partnerships, retail, and broader company goals
• Set clear KPIs and monitor performance metrics, adjusting strategies as needed to meet objectives

Preferred Qualifications

• Love for Japan or Japanese language speaking abilities
• Experience at a high-growth, fast-paced wellness startup
• Entrepreneurial mindset

Benefits

• Salary range $175,000 - $200,000 annually
• Comprehensive health, dental and vision plans
• Monthly paid Mental Health Days in addition to PTO
• Ability to earn equity options
• Monthly Apothékary product stipend