VP Product And Vertical Marketing

closed
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Centric Software

πŸ“Remote - Worldwide

Summary

Join Centric Software as the Vice President of Product & Vertical Marketing, a newly created leadership role. This position combines product marketing with industry expertise, bridging product marketing and go-to-market strategies. You will lead a team of 3-6 professionals, developing product messaging, conducting competitive analysis, shaping value propositions, and overseeing product launches. Responsibilities include managing go-to-market activities, creating marketing collateral, and managing tech analyst relations. This role requires strong leadership, cross-functional collaboration, and advanced analytics skills. The position is based in Silicon Valley, within a rapidly growing, high-performance company.

Requirements

  • Bachelor’s or Master’s degree in marketing, business administration, or a related field
  • 10+ years of experience in product marketing or related leadership roles, preferably in a B2B SaaS environment
  • Proven success in managing cross-functional, global teams and large-scale digital ecosystems
  • Strong ability to navigate ambiguity, devise innovative solutions, and stay focused on results in a fast-paced, dynamic environment
  • Demonstrated ability to scale operations across multiple regions and languages
  • Advanced analytics skills to measure performance, optimize strategies, and guide decision-making
  • Exceptional leadership and mentoring skills, fostering a culture of excellence and accountability within the team

Responsibilities

  • Lead the development of the product/vertical marketing strategy and methodology for this newly formed team
  • Create and maintain the value proposition, key messages, and foundational assets, evolving them in line with product advancements
  • Develop and manage solution-based marketing and sales enablement assets
  • Maintain a strong customer focus, creating use cases, and testimonials, and staying closely attuned to market demands
  • Represent the company at webinars and key events, advocating for our solutions and brand
  • Conduct competitive and market research to inform strategy
  • Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams
  • Share market and customer insights with R&D, product teams, and the broader marketing organization
  • Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts as our solution scope expands

Preferred Qualifications

  • Experience in PLM, retail planning, AI solutions, or competitive market intelligence is a plus
  • Knowledge of the retail and fashion industries is advantageous
This job is filled or no longer available

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