Wrike is hiring a
Account-based Marketing Manager

Summary

The job description is for an Account-based Marketing Manager role at Wrike, where the employee will drive revenue in specific high-value accounts through various marketing tactics and campaigns. The candidate should have 3+ years of experience in B2B marketing, demand generation, and account-based marketing.

Requirements

• 3+ years of experience demonstrated success in B2B marketing, demand generation, and account-based marketing - preferably within a SaaS or Tech environment
• Strong understanding of marketing automation, CRM systems, and sales processes

Responsibilities

• Develop and execute one-to-one, one-to-few, and one-to-many campaigns
• Deploy campaigns using multiple tactics including email, digital advertising, direct mail, content syndication, etc
• Monitor campaign performance and analyze results to continuously improve campaign effectiveness
• Coordinate with GTM teams to develop internal ABM processes and standardized reporting mechanisms
• Develop and test customized messaging that resonates with core buying groups
• Drive campaign success through partnership with sales team to ensure alignment on campaign messaging, tactics, goals, and strategy
• Lead sales enablement and monitor campaign execution including outreach and follow-up processes
• Collaborate with regional marketing team to deploy and scale ABM efforts globally
• Work cross functionally with core marketing functions on campaign concepts, content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for key accounts
• Learn and leverage Wrike’s ABM tools
• Stay up to date with industry trends and best practices for ABM and bring new insights and ideas to the team

Benefits

• 25 days of paid vacation
• Pension scheme
• Life Insurance plan
• Income Protection
• Health Insurance
• Parental leave ( 26 weeks paid for birth mothers, 4 weeks for non-birth parents)
• Bike to Work scheme