Brand Marketing Director

Summary

Join Caraway, a fast-growing home goods brand, as their Director, Brand Marketing. You will be a pivotal player in shaping and executing brand and content strategies across various channels. Responsibilities include developing and executing brand strategies, overseeing multi-channel campaigns, leading PR and storytelling, and building a customer-centric community. You will collaborate with cross-functional teams and manage a team of marketers. The ideal candidate possesses extensive experience in brand marketing, strong leadership skills, and a passion for storytelling. Caraway offers a fully remote work environment with competitive compensation and benefits.

Requirements

• 10+ years of direct brand marketing, content strategy, or related marketing experience
• Strong leadership skills; ability to inspire and motivate cross-functional teams
• Strong emotional intelligence and ability to lead through influence across diverse teams
• Passion for brand storytelling and creativity with messaging that resonates with target audiences
• Strategic thinker with a data-driven approach to decision-making
• Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products
• Proven experience in developing and executing PR strategies, events, and multi-channel campaigns
• Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment
• Interest in home goods, design, and sustainability, aligning with Caraway’s brand mission
• Proficient with Google Suite (Docs, Sheets, and Slides) and comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet
• Excellent written and verbal communication skills to effectively build consensus across teams

Responsibilities

• Develop & Execute Brand Strategies: Create comprehensive, insights-driven strategies including campaign roadmaps, content calendars, PR plans, and social media initiatives to drive brand awareness, customer engagement, and business growth. Craft messaging that reflects Caraway’s mission, values, and market positioning to foster emotional connections with customers
• Oversee Multi-Channel Campaigns: Lead brand and evergreen marketing campaigns across channels, including digital, social, PR, and events, collaborating closely with internal teams to ensure consistency and cohesive storytelling
• Brand & Content Strategy: Partner with Creative, Product, and Growth teams to develop innovative content and creative assets that highlight Caraway’s products and values, including quarterly/seasonal campaigns, content series and channels, and customer appreciation programs
• Lead PR & Storytelling: Manage PR strategy in collaboration with our agency partner(s) to deliver compelling narratives that drive media coverage and brand buzz
• Customer-Centric Community Building: Develop programs and initiatives to engage with and celebrate Caraway customers through loyalty initiatives, social media, and gifting that elevate the brand experience
• Cross-Functional Collaboration: Partner with Product, Growth, and Retail teams to ensure a consistent brand voice across all customer touchpoints, including retail partnerships and digital channels. Align brand strategies with go-to-market strategies, revenue objectives, and retailer goals
• Measurement & Reporting: Define KPIs and leverage performance data to inform brand strategy and execution. Collaborate with Social and Growth to interpret results and optimize brand-led efforts, ensuring alignment with objectives and refining marketing initiatives based on insights
• Analyze Market & Customer Insights: Conduct in-depth market research to uncover consumer behaviors, emerging trends, and market opportunities, using these insights to inform brand strategy, creative campaigns, and content development
• Drive Social Strategy: Direct the Organic Social team to develop compelling, repeatable content series and strategies and grow Caraway’s presence and key metrics across social platforms. Ensure brand messaging aligns with Caraway’s goals to support growth & engagement targets
• Brand Events & Partnerships: Partner and collaborate on the execution of brand-related events, sponsorships, and evergreen partnerships, aligning them with Caraway’s brand pillars and strategy
• Team Leadership & Development: Lead, mentor, and inspire a team of marketers, developing and supporting your team’s skills and career growth and fostering a collaborative environment that emphasizes creativity, innovation, and growth

Preferred Qualifications

• Experience within the consumer goods industry or a consumer-facing brand strongly preferred
• Bachelor’s Degree in Marketing, Communications, or related field, preferred

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts