Campaign Marketing Specialist

Summary

Join Swapcard as a Campaign Marketing Specialist and play a key role in supporting campaign strategy and execution. You will collaborate with marketing and sales teams to create engaging content and webinars. This position requires strong storytelling, copywriting, and project management skills, along with experience in B2B marketing. The ideal candidate is tech-savvy, eager to learn, and possesses a positive attitude. Swapcard offers a remote-first policy, generous paid time off, remote perks, and full health insurance coverage, among other benefits. We are looking for someone with 2-5 years of experience in B2B marketing and impeccable English proficiency.

Requirements

• 2-5 years in B2B marketing
• Impeccable English proficiency, with excellent spelling, grammar, and verbal communication skills
• Action-biased, with the initiative and ability to gather resources needed to execute tasks and projects efficiently and effectively
• Strong project and time management skills to handle multiple campaign elements, from creation to coordination and follow-up, while adhering to deadlines
• Proven experience as a business copywriter with an adaptable tone, capable of creating engaging, structured content for emails, landing pages, and social media
• Strong critical thinking and analytical skills to assess content performance across channels and optimize as needed
• A willingness to learn new platforms, with basic troubleshooting skills during live production and engagement tactics
• A positive attitude, hunger for personal and professional growth, curiosity, and a desire to expand your skill set
• A degree in marketing, journalism, or related field

Responsibilities

• Develop content for Swapcard's campaigns in several short formats and channels, such as emails, landing pages, webinar scripts/slides, and social media posts
• Support the ideation and implementation of multi-touch and multi-channel Account-based campaigns, focusing on continuous improvement
• Work closely with all marketing team members, including content, product marketing, design, and events
• Partner with teams across the organization to promote campaign adoption, particularly with the sales department
• Oversee webinar production, including content planning, speaker sourcing, training, setup, and execution

Preferred Qualifications

• Experience with SaaS business, the event industry, or event technology
• Previous experience with Account-Based Marketing (ABM)
• Working experience with Salesforce, Hubspot, Outreach, SalesLoft, Gong, Notion, and/or Slack
• Experience with AI-generation tools, including familiarity with prompting and editing outputs

Benefits

• International team with 40+ nationalities (more on the way!)
• Remote-first policy with headquarters in Paris
• Thriving startup with career growth opportunities
• Open-minded culture that appreciates differences
• Feedback-driven, supportive & curious team with a DIY mindset
• Generous Paid Time Off to ensure you have time for what matters most
• Remote perks designed to optimize your working experience
• In-person social gatherings to celebrate our achievements
• 100% of your health insurance contribution paid by Swapcard
• Work-from-home budget (one-off contribution for equipment in addition to your initial equipment setup)
• Co-working space budget to support remote work in professional environments
• Learning budget to help you develop new and existing skills
• Mental health care initiatives to support your well-being