Content Manager

Summary

Join Who Gives A Crap, a purpose-driven company making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. We seek a highly creative Content Manager to develop engaging content, collaborate with the creative team, and build a strong brand presence. This role involves creating compelling stories and campaigns, analyzing data for insights, and managing organic social media content. The ideal candidate is passionate about storytelling, community building, and making a positive impact. We offer a remote-first work environment with flexible hours and a collaborative team spread across multiple locations. We welcome applications until February 28th, 2025.

Requirements

• Understand the importance of strategic brand fundamentals (brand positioning, content strategy, etc.) and use them to guide the development of work that delivers genuine brand impact
• Push past existing trends and formats to dream up original, unexpected content that grabs attention and sparks conversation
• Have solid social media expertise and understand best practice principles across each platform. Be able to balance social and brand best practices to deliver impactful work that builds the right associations over time
• Break down performance data into clear, actionable insights—both looking back and in real time—to keep us on track with our social goals
• Understand what makes people tick online and be able to separate personal preference from what our audience actually finds entertaining, useful, or worth sharing
• Know that great social isn’t just about posting—it’s about conversation. Be proactive, reactive, and always looking for ways to create meaningful two-way engagement

Responsibilities

• Develop a compelling organic social brief for the month ahead that balances strong cultural/social insights with the type of stories we want to tell. Ensure strong alignment with our content strategy and pillars
• Lead and contribute to a creative brainstorm, working with a designer/copywriter to develop ideas that push beyond trending sounds and formats into original, out-of-the-box content that we’re truly excited to test
• Pull a monthly metrics report, translating the data into actionable insights that inform future briefs, ideas, and tests for the months ahead
• Manage and schedule organic social content, balancing a mix of planned and reactive content, ensuring we have the right content mix and cadence for each platform
• Research and share a round-up of relevant social trends with a clear POV on the opportunity for our brand
• Grow our community through engaging 1:1 dialogue, responding to comments while also seeking out relevant conversations to join in engaging ways that grab attention and build brand love and engagement
• Run our monthly creative pin-up session, facilitating constructive discussion about where our content is hitting vs opportunities for us to develop

Preferred Qualifications

• Experience with scheduling, posting, and boosting across key social platforms
• A knack for clear, compelling communication—both written and spoken
• The ability to move fast and adapt in a constantly evolving digital landscape

Benefits

• Competitive, market-informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper
• Remote work