Higharc is hiring a
Content Marketing Manager

Summary

Join a founding team who've shipped products for Autodesk, Electronic Arts, Nike, and Apple. We're in search of a driven and versatile individual who thrives on transforming ideas into impactful content and experiences that resonate across multiple channels.

Requirements

• Minimum 5+ years of experience in marketing within B2B SaaS; experience in the construction or homebuilding industry is a huge plus
• Top notch portfolio of content marketing, with a strong emphasis on multi-channel campaign execution and website optimization
• Demonstrated ability to manage the creative process, from ideation to execution
• Exceptional writing, editing, and storytelling skills with a knack to create content that engages and converts–but you don’t ship junk in the name of speed
• Proven experience with modern marketing tools and CRM systems (e.g. Hubspot, Figma, Canva, etc.)
• Strong design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like
• Knowledge and track record of SEO best practices, tools (e.g. SEMrush, Jasper) and implementing on-page SEO strategies, including keyword research, metadata optimization, and internal linking to enhance organic search performance and ranking
• Expertise in repurposing content and developing multichannel campaigns that drive engagement and conversion

Responsibilities

• Produce and distribute a wide range of content types, including blogs, white papers, social media, animations, and more, to effectively communicate our brand and value proposition
• Drive and manage the end-to-end content production process with precise creative briefs and ensure that all content is high-quality, on-brand, and delivered on time
• Strategically repurpose existing content into multiple formats to extend its reach across various channels, including social media, email marketing, blogs, and sales collateral
• Own and execute content campaigns that leverage existing assets, break them into bite-sized pieces or combine into larger initiatives to maximize impact and reach
• Help develop scalable playbooks for how we execute various content marketing programs
• Map and build out content for various stages of the funnel
• Lead the strategy and execution of website content to drive user engagement, SEO performance, and conversion rates. Collaborate closely with external agencies to optimize user journeys, landing pages, and site performance
• Implement and manage on-page SEO strategies, including keyword research, metadata optimization, and internal linking, to enhance search engine visibility and organic traffic
• Develop and execute A/B testing to continually refine and improve website content for maximum conversion, leveraging data-driven insights from SEO and user behavior analytics
• Analyze content performance across all channels, using data-driven insights to inform future content strategies and optimize ongoing campaigns
• Stay up-to-date with industry trends and best practices in content marketing and digital engagement strategies, implementing new ideas to keep our content fresh and effective

Benefits

• Comprehensive medical, dental, and vision coverage
• Unlimited PTO
• Meaningful maternity/paternity leave
• Short and long-term disability plans
• 401k