Content Marketing Manager

Summary

Join Moodle's Global Marketing team as a Content Marketing Manager and shape our storytelling strategy. Collaborate with various teams to create engaging content aligned with our brand messaging. Define content goals, manage the content pipeline, and produce high-quality content across various formats. Measure content performance and optimize strategy. Lead the in-house content agency, manage the budget, and ensure cost-effectiveness. This fully flexible role allows you to work from anywhere in Spain or the UK.

Requirements

• 5+ years of experience in content creation and content marketing in a B2B environment
• Align content strategy with broader marketing and business objectives
• Proficiency in understanding the target audience through research, personas, and feedback
• Strong writing and editing skills; ability to create compelling and grammatically correct content
• Understanding of SEO principles to ensure content ranks well in search engines
• Proficiency in using analytics tools (e.g., Google Analytics, SEMRush) to assess content performance
• Basic knowledge of design principles and software for content layout and visual enhancement
• Proven track record of creating innovative and unique content that engages target audiences
• Experience leading a creative team
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels
• You thrive in a diverse, global environment and build strong, positive relationships with your stakeholders

Responsibilities

• Collaborating with product, sales, partners, and service delivery teams to create content that resonates with our audience and aligns with our brand messaging
• Defining clear content goals aligned with business goals (e.g., brand awareness, lead generation, customer engagement)
• Managing a seamless content pipeline to keep our target audiences engaged
• Writing, editing, and producing high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts
• Measuring content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimise our strategy
• Leading Moodle’s in-house content agency, guiding a talented team to deliver exceptional results
• Managing the content marketing budget and ensuring that content production is cost effective and within budget constraints

Preferred Qualifications

Familiarity with Moodle and understanding of the e-learning market is a plus!

Benefits

• Taking on a genuinely flexible, distributed role, working from anywhere in the world
• A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’
• Working with a global team on a worldwide platform and make a real difference