CRM Manager

Summary

Join ConnectOS, a top-rated Philippines employer and Great Place to Work certified company, and work for the #1 selling furniture brand in North America! This night shift (8:00 PM to 5:00 AM Manila time) role requires extensive experience in CRM management, email marketing, and data analysis. You will develop and execute marketing campaigns, analyze customer data, manage CRM operations, and collaborate with various teams. The position offers a competitive salary, comprehensive benefits, and opportunities for career growth. Enjoy work-from-home flexibility and a supportive work-life balance.

Requirements

• 5 to 7 years proficiency in using CRM platforms (e.g., Salesforce, HubSpot, Klaviyo)
• Experience in creating and optimizing email campaigns for engagement and retention
• Ability to interpret customer data and campaign performance metrics
• Knowledge of automation tools to streamline customer communications
• Strong organizational skills to manage multiple campaigns and initiatives

Responsibilities

• Develop and execute segmented marketing campaigns using CRM/CDP platforms to enhance customer engagement and retention
• Analyze customer data to identify trends, refine marketing strategies, and personalize customer journeys
• Create and implement email and SMS retargeting campaigns tailored to B2B and B2C customer segments
• Manage CRM platform operations, ensuring data accuracy, seamless integration, and effective campaign execution
• Collaborate with sales, merchandising, and operations teams to align marketing efforts with business objectives
• Track and measure campaign performance, optimizing strategies based on key metrics like open rates and conversions
• Conduct multivariate testing to improve content, segmentation, and overall campaign effectiveness
• Identify and implement automation and AI-driven solutions to streamline marketing operations and customer engagement
• Oversee customer engagement programs, including referral initiatives and B2B outreach efforts
• Partner with external CRM platform teams and agencies to enhance system capabilities and campaign performance

Preferred Qualifications

• Strong organizational skills to manage multiple campaigns and initiatives
• Familiarity with customer segmentation and personalization strategies
• Knowledge of B2B and B2C marketing strategies
• Graphic design skills using Canva or Adobe Creative Suite
• Understanding of loyalty programs and customer referral initiatives

Benefits

• WFH
• Medical, Dental Coverage and Life insurance from day 1 of employment
• Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion)
• Competitive salary package and annual appraisal
• Financial Assistance Program
• Mandatory Government Benefits and 13th Month Pay
• Regular Company Events, Work Life Balance, and Career growth opportunities