Demand Generation Lead

Summary

Join Polycam, a company democratizing 3D capture technology, as their Demand Generation Lead. You will spearhead marketing efforts across various customer segments (Prosumer, Business, and Enterprise), designing and executing demand generation strategies. This data-driven role requires creating and managing multi-channel campaigns, analyzing performance, and collaborating cross-functionally. The ideal candidate possesses extensive experience in demand generation, a proven track record in B2C and B2B marketing, and strong analytical skills. Polycam offers a competitive salary and comprehensive benefits, including health insurance, retirement plan, and unique company outings.

Requirements

• Demonstrated success in multiple startup environments; bonus points for experience at both startups and larger organizations, showcasing the ability to thrive in different business stages
• Over 5 years in demand generation, growth marketing, or a similar role, with a proven track record in both B2C and B2B marketing, preferably in SaaS or tech
• Hands-on experience working in companies with a bottom-up strategy, particularly focused on demand generation for subscription-based models
• Strong ability to measure and evaluate marketing performance through key performance indicators (KPIs), prioritizing data-driven decision-making
• Hands-on experience with multi-channel campaigns, including paid social, search, email marketing, and content
• Excellent communication and interpersonal skills with experience working cross-functionally with Sales, Product, and Growth teams
• Creative thinker with a strong focus on execution and continuous improvement

Responsibilities

• Design and execute demand generation strategies for Prosumer, Business, and Enterprise segments, leveraging channels like paid media, content marketing, partnerships, and ABM
• Create and manage targeted, multi-channel campaigns to engage and convert prospects, including drip campaigns and retargeting
• Analyze campaign performance to improve metrics such as subscribers, leads, conversion rates, and CAC
• Align with the Growth team on revenue goals, partner with Sales on ABM strategies, and collaborate with Product Marketing on messaging and product launches
• Manage campaigns across platforms like Google Ads, Facebook, LinkedIn, and programmatic tools, utilizing analytics and marketing automation platforms (e.g., HubSpot, Marketo) to optimize performance

Benefits

• Comprehensive medical, dental, vision, and life insurance
• Health and Dependent Care FSAs for added tax savings
• 401(k) plan
• Biannual field trips to unique sites across the nation