Remote Demand Generation Manager

Summary

Join Crunchbase as Demand Generation Manager and play a key role in driving lead generation efforts and supporting growth for our Crunchbase API and Data Licensing product.

Requirements

• Proven experience with A/B testing, lead scoring, and segmentation and experimentation methodologies
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Experience working with chat (e.g, Drift, Qualified) and ABM tools (e.g, Demandbase, 6sense)
• Excellent cross team collaboration skills. Have partnered with business development, sales, and RevOps teams in the past
• Excellent communication and collaboration skills
• Proficient with Google Office Suite and other marketing software tools
• Bachelors degree in Marketing, Business, or a related field preferred
• 3+ years of experience driving enterprise pipeline at a high-growth B2B company. Preferred experience scaling demand for prospects within the following industries: financial services, investment firms, market research or app development
• SaaS and/or startup experience is highly desirable

Responsibilities

• Campaign Execution: Design, build, and manage multi-channel marketing campaigns (web, chat, email, webinars, and more) aimed at generating high-quality leads from Enterprise sized accounts
• Lead Nurturing: Develop and implement lead nurturing workflows to guide prospects through the buyer’s journey, using marketing automation platforms to scale personalized outreach
• Paid Media: Partner with Paid Media team to build lead gen campaigns across Google Ads and Linkedin, ensuring effective targeting and messaging that drives quality leads and positive ROAS
• Content Strategy: Collaborate with the content team to align marketing assets (whitepapers, case studies, webinars) with demand generation strategies and campaign objectives
• Partner Marketing: Work directly with partners to build and execute joint-marketing plans, utilizing campaigns and events to drive pipeline with new and existing customers
• Event Marketing: Partner with Event Marketing Manager to build lead generation opportunities at in person and virtual events. Help track and hit ROI goals by ensuring event leads convert into qualified opportunities
• Data Analysis & Reporting: Assist in tracking key performance metrics (such as conversion rates, pipeline, and MQLs), and create reports to share with the broader marketing team to help optimize campaigns
• ABM: build multi-channel ABM campaigns that drive awareness, engagement, and pipeline among priority accounts. Help our business development team define target account lists

Benefits

• Competitive salary
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health stipend
• 14 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space