DomainTools is hiring a
Demand Generation Manager, Remote - United States
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Summary
The job description is for a Demand Generation Manager role at DomainTools, responsible for enhancing brand awareness, lead generation, and multi-channel campaign management. The position requires a bachelor's degree, 3+ years of experience, and proficiency in marketing technologies like Marketo and Salesforce.
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of demand generation experience
- Proven experience in a demand generation, digital marketing, or similar role, in a B2B environment
- Strong understanding of marketing principles, strategies, and technologies, including Wordpress, Marketo and Salesforce
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Creative thinker with strong skills in content strategy and campaign development
- Exceptional communication and collaboration skills, capable of working effectively across teams and with senior management
Responsibilities
- Plan, execute, and optimize multi-channel marketing campaigns
- Oversee the lead management process from lead generation to conversion
- Measure and analyze campaign effectiveness, track ROI, and adjust strategies based on data insights
- Utilize Marketo and Salesforce to streamline, automate, and measure all marketing tasks and workflows
- Work closely with sales, product, and account management teams to ensure alignment and leverage synergies across departments
- Collaborate on ABM strategies that align with the overall marketing and business objectives, focusing on key accounts
- Manage and optimize marketing operations tasks including Marketo operations, lead management processes, lead scoring and marketing performance analytics
- Work closely with our design team to make sure that all outgoing graphics meet our branding requirements
Benefits
- Fully paid medical, dental and vision insurance premiums
- 401k retirement plan with company matching
- Basic life insurance
- Flexible PTO and additional well-being benefits
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