DomainTools is hiring a
Demand Generation Manager, Remote - United States

Summary

The job description is for a Demand Generation Manager role at DomainTools, responsible for enhancing brand awareness, lead generation, and multi-channel campaign management. The position requires a bachelor's degree, 3+ years of experience, and proficiency in marketing technologies like Marketo and Salesforce.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of demand generation experience
• Proven experience in a demand generation, digital marketing, or similar role, in a B2B environment
• Strong understanding of marketing principles, strategies, and technologies, including Wordpress, Marketo and Salesforce
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Creative thinker with strong skills in content strategy and campaign development
• Exceptional communication and collaboration skills, capable of working effectively across teams and with senior management

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns
• Oversee the lead management process from lead generation to conversion
• Measure and analyze campaign effectiveness, track ROI, and adjust strategies based on data insights
• Utilize Marketo and Salesforce to streamline, automate, and measure all marketing tasks and workflows
• Work closely with sales, product, and account management teams to ensure alignment and leverage synergies across departments
• Collaborate on ABM strategies that align with the overall marketing and business objectives, focusing on key accounts
• Manage and optimize marketing operations tasks including Marketo operations, lead management processes, lead scoring and marketing performance analytics
• Work closely with our design team to make sure that all outgoing graphics meet our branding requirements

Benefits

• Fully paid medical, dental and vision insurance premiums
• 401k retirement plan with company matching
• Basic life insurance
• Flexible PTO and additional well-being benefits