Demand Generation Manager

Summary

Join Eye Security as their Demand Generation Leader and develop and execute a comprehensive multi-channel demand generation strategy across Europe. You will drive sales-ready leads, optimize funnel conversion rates, and collaborate closely with the revenue team to achieve revenue goals. This role requires leveraging data-driven insights to optimize marketing campaigns and build strong relationships with sales and marketing teams. You will need strong analytical skills, a command of marketing analytics and automation tools, and experience with various marketing platforms. The position offers a remote-first or hybrid work environment, along with various team-building activities and a generous time-off policy.

Requirements

• At least 3 years of hands-on experience with Google Ads (Search, Display, Video) in a B2B-market, preferably SAAS or Cybersecurity
• Deep understanding of LinkedIn Ads and other ad platforms (eg., Meta, Reddit ads, Capterra) for B2B lead generation
• Proven skills in managing and optimising paid media budgets to maximise ROI and lower CPA
• Experience with ABM tactics and tools, aligned with sales
• Advanced knowledge of HubSpot for CRM, automation, and reporting
• Experience with Google Analytics, Google Tag Manager, and campaign tracking tools (eg. Dreamdata)
• Familiarity with other martech tools to enable campaign success (eg. lead routing, intent data)
• Ability to implement and manage UTM tracking, goal conversion setups, and analytics
• Understanding of website optimisation for conversions and A/B testing tools
• Strong analytical skills to interpret campaign performance and ROI metrics
• Track record of using data insights to refine and iterate on campaigns
• Self-starter who thrives in fast-paced environments
• Up-to-date knowledge of B2B marketing trends
• Must have an inquisitive mindset, driven by a passion for learning, experimenting and challenging the status quo to fuel innovation

Responsibilities

• Develop and execute a multi-channel demand generation strategy
• Collaborate with the Revenue function (SDRs and Sales) to align demand generation with sales efforts to achieve pipeline and revenue goals
• Manage and execute digital marketing campaigns across Europe
• Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue, and lifetime value while minimizing the cost of acquisition
• Continuously challenge the status quo, experiment, and take risks while maintaining a strong focus on measurement and analysis
• Leverage data to understand performance, trends, and issues, and provide data-driven recommendations for actionable changes
• Build strong relationships with sales and marketing teams, providing cross-functional leadership and drive discussions on key sales initiatives
• Effectively communicate project updates, timelines, processes, and results across relevant functions, showcasing the impact of DemGen
• Own the buying and implementation of the entire mar-tech stack, creating a fully integrated and scalable system

Benefits

• Remote-first (in Germany) or Hybrid (with HQ office in The Hague)
• Tuesday lunches and Thursday Borrels - join our weekly founder’s update and unwind with us during Thursday socials
• Quarterly get togethers & Annual company-wide retreat (in Spain, Portugal, Italy…) - Bond with teammates at exciting locations, learn more about the business, enjoy fun team activities
• Generous time off policy (including volunteering day, floating holidays and wellbeing time off) to balance your work and personal life