Demand Generation Manager

Summary

Join Workwize, a company revolutionizing global team support through its SaaS platform, and become our Demand Generation Manager. You will develop and execute full-funnel marketing strategies across multiple channels, nurturing leads and collaborating with sales. Data-driven decision-making and ABM strategies are crucial. This role requires a strong B2B marketing background and proven success in demand generation. Workwize offers a dynamic, hybrid work environment, excellent equipment, team-building activities, and opportunities for growth.

Requirements

• Bachelor's and/or Master's Degree in Marketing, Business, or a related field
• 5+ years of B2B experience in demand generation, growth marketing, or a similar role
• Proven track record of developing and executing successful full-funnel marketing campaigns
• Strong knowledge of multi-channel marketing strategies, including content marketing, email marketing, SEO, webinars, and social media
• Experience with lead nurturing and marketing automation tools like Hubspot
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Familiarity with Account-Based Marketing (ABM) strategies and tools
• Proficiency in A/B testing methodologies and tools
• Up-to-date with the latest trends and best practices in digital marketing and AI
• Exceptional communication and collaboration skills
• English communication skills both written and verbal – business level

Responsibilities

• Focus on the entire customer journey, from awareness to conversion and retention
• Develop and execute marketing campaigns that engage prospects at each stage of the funnel
• Combine content marketing, email campaigns, webinars, SEO, and organic/paid social media
• Implement integrated marketing strategies across multiple channels to maximize reach and engagement
• Develop strategies to move leads from awareness to consideration through middle-funnel efforts (e.g., gated content, nurture sequences)
• Create personalized content and communication plans that resonate with target audiences
• Work closely with sales teams to align marketing and sales efforts
• Ensure seamless handoff of qualified leads to the sales team and support joint initiatives
• Track and optimize lead-to-customer conversion rates, not just ad performance
• Analyze campaign performance and use insights to refine strategies
• Implement ABM strategies for targeted high-value accounts
• Coordinate personalized marketing efforts to engage specific organizations
• Conduct A/B experiments on websites and landing pages to enhance user experience and increase conversion rates
• Utilize testing insights to improve overall campaign effectiveness
• Continuously update knowledge on performance marketing trends, tools, the use of AI, and best practices to maintain a competitive edge
• Implement innovative strategies to keep Workwize at the forefront of demand generation

Preferred Qualifications

Previous experience targeting IT buyer personas is a plus

Benefits

• A position in a fast-growing, and dynamic environment
• Flexibility to work in a hybrid environment, balancing office and home settings
• The best working setup both at home and in the office, with all necessary tools and equipment provided
• A vibrant, entrepreneurial work environment that encourages innovation and growth
• Weekly team lunches and monthly surprise events to build team spirit and have fun along the way