Digital Marketing Consultant

Summary

Join Kellermeyer Bergensons Services (KBS) as a Digital Marketing Consultant! This 1099 contractor position requires analyzing digital marketing performance across various channels, optimizing campaigns, and providing data-driven recommendations. You will create performance reports, conduct A/B testing, monitor website health, and identify opportunities for improving organic traffic. The ideal candidate possesses 3-5 years of experience in digital marketing analytics and proficiency in Google Analytics, Google Ads, and other relevant tools. A Bachelor's degree in a related field is required. The contract rate is negotiable.

Requirements

• Possess a Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• Have 3-5 years of experience in digital marketing analytics, campaign optimization, or a similar role
• Be proficient in Google Analytics, Google Ads, Google Console, SEO tools (e.g., SEMrush, BrightEdge), and CRM platforms (e.g., Salesforce, HubSpot)
• Possess strong problem-solving ability, attention to detail, and excellent communication skills
• Have the ability to translate complex data into actionable insights for stakeholder audiences
• Possess an analytical mindset with the ability to interpret complex data
• Be a self-starter with excellent time management and prioritization skills
• Be a collaborative team player who thrives in a fast-paced environment
• Have a customer-focused and results-oriented approach to decision-making

Responsibilities

• Analyze data from digital campaigns, website performance, and customer engagement to measure ROI and effectiveness
• Create detailed performance reports and dashboards to provide Marketing Director and CMO with actionable insights and track progress against key metrics
• Collaborate with agencies and Marketing Director to optimize campaigns across channels, including paid media, email, social media, and organic search
• Conduct A/B testing to improve ad performance, landing page conversions, and email engagement rates
• Monitor website performance using tools like Google Analytics, ensuring optimal site health, user experience, and SEO rankings
• Identify opportunities for improving organic traffic through content optimization and technical SEO recommendations
• Support the marketing team in mapping and analyzing the customer journey to identify areas for improvement in lead generation, nurturing, and conversion
• Work with CRM and automation tools to provide insights that enhance marketing funnel performance
• Conduct competitive analysis to benchmark performance and uncover opportunities for differentiation
• Stay informed about industry trends and emerging digital marketing tools to keep KBS ahead of the curve

Preferred Qualifications

Have experience with data visualization tools (e.g., Tableau, Power BI)