Digital Marketing Director

Summary

The job is for a Marketing Director at Blue Tree, a data-driven content marketing agency. The ideal candidate will lead the agency's strategic initiatives, oversee all marketing efforts, and drive revenue growth. This is a full-time position with remote work options.

Requirements

• Excellent English written and verbal communication skills
• Minimum of 3-5 years in a marketing leadership role (CMO, HOM, Dir. of Marketing, etc.)
• Proven track record of driving revenue growth and managing marketing teams
• Proven 3+ years of experience leading growth initiatives or managing a digital agency, with a focus on PR, SEO, content, or a combination of these areas
• Strong expertise in SEO and content marketing, with a deep understanding of current content and AI trends and the ability to stay ahead of industry developments
• Demonstrated ability to lead and manage a team effectively, with meticulous attention to detail, particularly in SEO where even minor changes can significantly impact content quality and authenticity
• Strong analytical skills and a data-driven mindset, with the ability to interpret and act on performance metrics to optimize marketing efforts

Responsibilities

• Drive revenue growth and profitability for the business by implementing effective marketing strategies
• Hire and build a talented team as needed to support business objectives
• Expand and grow the product line to meet market demands and customer needs
• Stay up-to-date with current technology and content trends to ensure the business remains competitive
• Regularly check in with and motivate the team to maintain high performance and morale
• Edit and oversee all content operations to ensure quality and consistency
• Review and update business processes related to content, including editing, output, and systems, to improve efficiency and effectiveness
• Manage and oversee content ROI to ensure marketing efforts are delivering value
• Aggressively leverage AI tools to grow and scale the business efficiently

Preferred Qualifications

A bachelor's degree in marketing, business, or a related field, as well as an MBA or advanced degree, is a plus

Benefits

• Fully remote and results-focused team
• Standard vacation / sick packages
• Potential to step into the owners’ shoes
• Available training, resources, and tools
• Paid training courses as needed