Summary

The Director, International Marketing at ABH is responsible for driving the brand's growth internationally by developing and overseeing international marketing initiatives across various channels. This role requires a minimum of 8 years' experience in digital marketing, partnership marketing, or brand marketing and proficiency in English with additional languages being advantageous.

Requirements

Minimum of 8 years' experience in digital marketing, partnership marketing, and/or brand marketing within a brand or agency setting
Deep understanding of the global beauty scene, especially in makeup, with a demonstrated history of propelling category growth

Responsibilities

Drive newness and core support with international partners and global teams to boost sales and brand awareness; develop and maintain an international marketing calendar for all activations
Recommend and set international pricing structures for new product innovations based on positioning and competitive landscape
Lead international team in creating comprehensive, market-specific annual marketing strategies
Partner with Global Brand Marketing team to optimize all global marketing materials for international accounts and address localized needs
Oversee brand image development in international markets, ensuring consistency while accommodating cultural nuances; recommend and set international pricing for new products
Conduct market research to identify opportunities and challenges; analyze trends, competitor strategies, and regulatory environments to inform decision-making
Collaborate across departments to execute new launches and evergreen campaigns; complete product & brand registrations for retailers
Source, review, and execute international review programs; lead organization of in-person and virtual events with retail partners
Partner with Global Marketing team to communicate and execute strategies with regional markets
Serve as lead Brand Marketing point of contact for all regional marketing teams
Demonstrate a strong understanding of luxury consumer behavior and market dynamics
Lead collaboration with regional marketing teams to guide local plan development
Work closely with Global Marketing and Creative departments on international Visual and Copy Request submissions
Liaise with other departments to facilitate international marketing related projects
Lead weekly status calls with regional marketing teams

Benefits

Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company

Anastasia Beverly Hills is hiring a Director