Simon Data is hiring a
Director, Remote - Worldwide

Summary

The role is for a Director of Demand Generation at Simon Data, a Customer Data Platform company. The candidate will lead a team to drive growth, develop a full-funnel digital strategy, collaborate with various teams, and manage OKRs. They should have 10+ years of B2B growth marketing experience, proficiency in Salesforce CRM, Hubspot or similar marketing automation tools, knowledge of SEO tools and best practices, and working knowledge of web and app technology.

Requirements

• 10+ years of growth marketing experience for B2B brands
• Proven track record of optimizing marketing campaigns to boost primary KPIs
• Strong grasp of growth marketing principles, primarily conversion best practices in copywriting, landing page design, and nurture series development
• Demonstrated ability to understand buyer journey stages and audience personas to effectively nurture leads through the funnel
• Ability to think analytically to set and exceed performance targets
• Proficiency with Salesforce CRM to measure and analyze pipeline generation and closed-won revenue generated from demand generation initiatives
• Experience using ABM strategies to market high-ACV SaaS products with 60+ day sales cycles and build sales pipeline
• Proficiency in Hubspot or similar marketing automation tools
• Knowledge of SEO tools and best practices
• Working knowledge of web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs. Segment and /or Google Tag Manager

Responsibilities

• Develop and maintain a full-funnel digital strategy to attract, nurture, and convert new leads into opportunities across all marketing channels
• Manage a small-yet-mighty team of content and growth marketers to coordinate marketing efforts across all touchpoints
• Collaborate with the entire Simon org to build marketing programs that drive business results
• Continuously improve messaging and targeting to ICP audiences
• Experiment with non-traditional channels to unlock new streams of pipeline for the business

Preferred Qualifications

Background with community building on social channels such as LinkedIn, Slack, newsletters, and others is a plus, but not required

Benefits

• 100% coverage of medical premiums for employee AND family
• Flexible PTO
• Generous Maternity and Paternity Leave
• Remote work, quarterly wellness, and client support stipends
• Professional Development stipend