Director, Growth Marketing

Summary

Join Midi Health, a rapidly growing company redesigning care for women in midlife, as their Director of Growth Marketing. This remote (U.S.-based) role, with an optional hybrid option in the Bay Area, will have you working closely with the VP of Growth. You will be responsible for optimizing performance advertising, managing agency relationships, and transitioning capabilities in-house. The position requires strong analytical skills, experience with paid search and social media, and excellent communication. You will play a key role in shaping growth strategy, hitting revenue goals, and improving patient acquisition and retention. This is an exciting opportunity for a data-savvy growth leader to make a significant impact on women's healthcare.

Requirements

• 6+ years in performance marketing with deep expertise in paid search + social
• Experience managing large-scale ad budgets
• Proven success leading agency partnerships
• Strong analytical foundation with fluency in marketing KPIs, incrementality, and ROI modeling
• Excellent storytelling and communication skills; executive presence is a must
• Curiosity, optimism, and the ability to adapt quickly

Responsibilities

• Shape strategy, operations, and team design
• Own and optimize search + social channels (Google + Meta)
• Test and scale new paid channels (Reddit, NextDoor, TikTok, podcasts, TV, etc. etc.)
• Partner with product + engineering on attribution, martech, and HIPAA compliance
• Lead the transition from agency-led to in-house execution
• Help us hit ambitious revenue goals through efficient new patient acquisition
• Provide strategic insight into retention, loyalty, and LTV over time
• Ensure every dollar we spend is working harder by powering attribution and performance measurement
• Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our growth efforts

Preferred Qualifications

• Prior experience at a performance marketing agency
• Led awareness campaigns across TV, podcasts, programmatic, or display
• Experience building MMM/MTA models and pushing them into production
• Familiarity with HIPAA-compliant martech tools and privacy-focused analytics platforms