Director, Growth Marketing

Summary

Join Spring Health, a leading mental healthcare provider, as their Director, Growth Marketing. You will lead ABM and demand generation efforts, developing and executing integrated marketing campaigns across multiple channels. This role requires collaboration with cross-functional teams to generate qualified leads and drive revenue growth. You will utilize data-driven insights to optimize campaigns and report on performance. Success in this role involves achieving pipeline and revenue targets, developing high-performing campaigns, and fostering seamless sales alignment. Spring Health offers a competitive total rewards package, including a target base salary range of $149,900 - $194,950, stock options, and comprehensive benefits.

Requirements

• Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
• Expertise: Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing
• Technical Skills: Proficient in CRM, marketing automation platforms (e.g., HubSpot), and analytics tools (e.g., Google Analytics, Tableau)
• Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
• Collaborative Leader: Proven track record of working cross-functionally and leading high-performance teams to meet business goals

Responsibilities

• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency
• Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas
• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively
• Collaborate with the marketing ops, rev ops, sales team to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process
• Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization
• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
• Forecast demand generation results and track progress against KPIs and revenue goals
• Achieve Pipeline and Revenue Targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality leads and conversions
• High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel
• Seamless Sales Alignment: Establish a strong partnership with the sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates
• Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance
• Cross-Functional Collaboration: Successfully partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer’s journey
• Effective Team Leadership Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability
• Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences

Preferred Qualifications

Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes