Director, Marketing Operations

Summary

Join Instructure, a company focused on creating intuitive products for learning and personal development, as the Sr Director of Marketing Operations. You will build and scale a world-class marketing operations function, driving efficiency and performance across the global marketing organization. This role involves leading marketing data analytics, campaign execution, and process optimization. The ideal candidate is a strategic thinker with SaaS marketing operations expertise and strong cross-functional collaboration skills. You will manage the marketing budget, develop a comprehensive marketing operations strategy, and lead a high-performing team. This position offers a competitive salary, equity, and a comprehensive benefits package.

Requirements

• 10+ years of experience in marketing operations, demand generation, or revenue operations within a B2B SaaS environment
• Proven experience leading and scaling marketing operations in a private equity-backed or high-growth company
• Deep expertise in marketing automation, CRM systems (e.g., Salesforce), and data analytics tools
• Strong analytical and problem-solving skills with a track record of driving data-driven marketing decisions
• Experience with attribution modeling, lead scoring, and pipeline forecasting
• Exceptional leadership, communication, and cross-functional collaboration skills
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Identify and implement new tools to enhance marketing effectiveness
• Develop scalable processes for campaign planning, execution, and measurement
• Ensure marketing programs are executed efficiently across channels
• Drive data-driven decision-making by developing KPIs, dashboards, and reporting frameworks to measure marketing ROI, pipeline contribution, and overall effectiveness
• Oversee lead scoring, routing, and attribution models to ensure high-quality pipeline generation and alignment with sales
• Manage the marketing budget, forecasting, and spend optimization to maximize efficiency and ROI
• Develop and implement a comprehensive marketing operations strategy and process that enhances efficiency and effectiveness
• Partner with sales, finance, and customer success teams to ensure seamless collaboration, data integrity, and shared accountability for revenue goals
• Build and lead a high-performing marketing operations team, fostering a culture of innovation, agility, and continuous improvement
• Work closely with the CMO and field marketing teams to strengthen collaboration, ensuring alignment between marketing strategies and business objectives

Preferred Qualifications

MBA

Benefits

• Competitive salary, equity and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account