Director of Content Marketing

Summary

Join Outreach, the leading AI Sales Execution Platform, as their Director of Content Marketing! This key leadership role within the Growth Marketing team requires developing and executing a full-funnel content acquisition strategy. You will mentor a team of content marketers, oversee agencies, and measure content performance to drive revenue growth. The ideal candidate possesses a proven track record of delivering content-led growth, understands SEO fundamentals, and is comfortable with data analysis. This remote US-based position offers a competitive salary, incentive compensation, and a comprehensive benefits package.

Requirements

• At least 7 years of experience in content marketing, including leading content production and distribution. Preferably in B2B or PLG SaaS
• A proven ability to deliver growth goals (e.g. inbound acquisition) and measure content performance related to organic traffic and website conversion
• Growth marketing mindset with a deep understanding of key content marketing frameworks, marketing tactics, and the B2B marketing funnel
• A startup mentality and comfort in navigating ambiguity
• Experience overseeing a team and balancing long-term investments with iterative experimentation and learning

Responsibilities

• Develop and deliver a differentiated content marketing strategy that supports Outreach’s business objectives, with SEO best practices at its core
• Actively mentor and manage a team of content marketers, as well as oversee outside agencies
• Measure content performance and identify optimization opportunities aligned to growth marketing goals
• Build a content calendar that encompasses both production and distribution strategies, ensuring an organized and efficient publishing process
• Regularly and transparently communicate the impact of your team’s work across all levels of the organization
• Experiment, try new ideas, and determine the best ways to help us hit our traffic and conversion goals

Preferred Qualifications

• You know how to optimize revenue impact. You’ve built content growth models to gauge the varying impact of topics/initiatives on traffic and lead capture, through downstream revenue generation
• You understand SEO fundamentals. We don’t expect you to be the in-house expert, but you can apply keyword research into content planning and ensure your team follows on-page best practices
• You’re a growth marketer. You have a record of accomplishment of delivering organic growth goals (traffic, acquisition, etc.). You use data to communicate the value of your work. If you see yourself as more of a brand marketer, this is not the role for you
• You’re comfortable digging into data . If the analysis does not exist, you can create your own reports or collaborate with BI and Operations colleagues to surface key insights

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen