Remote Director of Demand Generation

Summary

Join Nightfall AI as the Director of Demand Generation to shape the strategy and execution of Nightfall AI's promise across multiple platforms, driving product adoption, revenue growth, and customer satisfaction.

Requirements

• 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
• Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
• Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
• Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc
• Experience successfully driving social engagement across multiple platforms that target enterprise buyers
• Experience leveraging external partners to develop a agile wheel of productivity
• Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
• Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
• Strong project management and cross-functional collaboration skills

Responsibilities

• Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
• Own budget, annual strategy, and quarterly execution plans for the demand gen function
• Develop & launch integrated digital marketing campaigns
• Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
• Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
• Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
• Maintain and implement sales & marketing systems for accurate program execution
• Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
• Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
• Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
• Build a clear understanding of demand gen goals, success metrics, and impact across the organization