Director of Growth Marketing

Summary

Join NewRich, a growing e-learning company, as their Director of Growth! This role focuses on driving customer acquisition and optimizing the growth funnel through multi-channel strategies. You will develop and implement growth marketing initiatives, oversee performance marketing campaigns, and collaborate with cross-functional teams. Data analysis and A/B testing are crucial for optimizing conversion rates and maximizing ROI. The ideal candidate possesses 7+ years of experience in growth or performance marketing, deep knowledge of digital marketing channels, and strong analytical skills. NewRich offers a competitive salary, performance-based bonuses, profit sharing, comprehensive PTO, full healthcare benefits, remote work flexibility, and an annual company retreat.

Requirements

• Experience: 7+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives
• Skills: Deep knowledge of digital marketing channels (both paid and organic), strong analytical abilities, and experience running rigorous A/B tests
• Deep knowledge of Cold Email and SMS Marketing - including best practices for deliverability
• Local Search Expertise: Experience in local search strategies and optimizing campaigns for location-based services
• SEO & Analytics: In-depth knowledge of Google and Bing search engines, along with expertise in GA4 for performance tracking and insights
• Attributes: Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously
• Typically holds a Degree in communications or marketing (or has equivalent work experience)

Responsibilities

• Develop and implement multi-channel growth strategies that drive customer acquisition and revenue
• Oversee and optimize performance marketing campaigns across paid social, SEM, and other digital channels
• Collaborate with agencies and cross-functional teams to experiment with new tactics, such as retargeting, lookalike audiences, and channel-specific creative formats, scaling high-ROI initiatives
• Develop and optimize SOPs across acquisition channels and growth strategies
• Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion
• Work with the Director, Lifecycle & CRO on funnel analytics to ensure seamless transitions between marketing touchpoints
• Implement testing protocols (A/B tests, multivariate tests) to refine messaging, creative, and channel strategies
• Improve conversion rates through landing page testing and funnel optimization using tools like Optimizely, Google Optimize, or Amplitude
• Track and analyze key metrics (CAC, conversion rates, engagement, etc.) to inform growth strategies and decision-making
• Develop reporting frameworks in collaboration with Lifecycle, CRO, and data teams to generate actionable insights into campaign performance and market trends
• Launch, analyze, and iterate on growth experiments across channels to identify scalable customer acquisition strategies
• Manage and optimize seven-figure marketing budgets to maximize return on ad spend (ROAS)
• Partner with cross-functional teams, including Creative, Lifecycle, Product, and Operations, to ensure cohesive strategies and a unified customer experience
• Coordinate with creative teams to develop compelling content and messaging that resonate with target audiences

Preferred Qualifications

• Bonus: Experience in subscription-based businesses or the coaching or creator industry is a plus
• Bonus: Experience in DTC or consumer services environments and affiliate marketing experience is a plus
• Ability to engage and inspire your peers or a team
• Innovative problem solver with the ability to implement a strategy

Benefits

• Competitive base salary ($80,000 - $90,000) plus performance-based bonus
• Profit Sharing Pool (4%) And Stock Options
• Comprehensive PTO and Sick Days package
• Full healthcare benefits
• Opportunity to work remotely with flexible hours
• Annual company retreat for team building and collaboration