Director of Industry Marketing

Summary

Join HiveMQ as their Director of Industry Marketing and lead marketing efforts for smart manufacturing and Industry 4.0 solutions. Based in the US, you will report to the CMO and focus on enterprise B2B buyers in manufacturing, automotive, energy, and transportation. Responsibilities include crafting messaging and campaigns, representing HiveMQ at industry events, and collaborating with sales and product marketing. The ideal candidate possesses 8+ years of B2B enterprise software marketing or sales experience and 3+ years leading industry marketing programs. A strong understanding of the industrial ecosystem and excellent communication skills are essential. Additional preferred qualifications include experience in the manufacturing or energy sector and familiarity with MQTT and IoT.

Requirements

• 8+ years of experience in B2B enterprise software marketing or sales
• 3+ years of hands-on experience leading industry or vertical marketing programs, or prior hands-on experience in the manufacturing industry
• Proven ability to develop value propositions and messaging that resonate with industry-specific personas
• Demonstrated success building pipeline through industry campaigns and sales enablement
• Strong understanding of the industrial ecosystem - hardware, software, services providers
• Strong public speaking and/or social media experience
• Excellent writing and storytelling skills tailored to technical and executive audiences
• Comfortable working in a high-growth, fast-paced SaaS environment

Responsibilities

• Craft messaging, campaigns, and content that resonate with technical and business stakeholders across the manufacturing, automotive, energy, and transportation sectors
• Represent HiveMQ at key industry events
• Collaborate closely with sales, product marketing, and demand generation to build pipeline and increase market awareness in our highest-priority industries

Preferred Qualifications

• Worked directly in the manufacturing or energy sector in OT or IT environments
• Experience building vertical playbooks and industry-specific sales tools
• Proven ability to write Business Value Assessments
• Familiarity with MQTT, IoT, or industrial protocols and their relevance in smart industry use cases
• Prior success working in an ABM or industry GTM team within a distributed organization
• Knowledge of buyer journey orchestration using HubSpot and Salesforce