Director of Marketing Analytics

Summary

Join Universal Audio as the Director of Marketing Analytics, leading data-driven decision-making and developing a comprehensive marketing analytics strategy. You will define and track key performance indicators, enhance marketing analytics infrastructure, and collaborate with cross-functional teams. Responsibilities include implementing a growth experimentation process, fostering collaboration, and translating complex data into actionable strategies. The ideal candidate possesses deep experience in growth marketing within a subscription-based software environment and strong analytical and communication skills. A bachelor's degree and 7+ years of relevant experience are required. Universal Audio offers competitive benefits.

Requirements

• Deep experience applying growth marketing strategies in a subscription-based software environment, understanding metrics like ARR, churn, and retention drivers
• Ability to translate complex data into actionable marketing strategies
• Experience with marketing analytics platforms, experimentation frameworks, and growth models
• Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences
• Skilled at working across matrixed teams, driving alignment, and influencing senior stakeholders
• Proven track record of supporting scalable, repeatable growth systems
• Experience identifying behavioral or performance signals to enable paid, inbound, lifecycle, and full-funnel marketing efforts
• Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization
• Experience with marketing attribution modeling and marketing mix modeling
• Skilled at measuring the effectiveness of marketing programs, uncovering what’s working and what’s not, and translating insights into clear recommendations that drive smarter investment decisions and higher-impact execution
• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required
• 7+ years of experience in marketing analytics, marketing research in a subscription-based software, product led growth company

Responsibilities

• Own Growth Metrics & Reporting
• Support a data-driven growth framework that integrates across paid, inbound, lifecycle, and full-funnel marketing efforts
• Define and track key performance indicators (CAC, LTV, conversion rates, retention, engagement) to inform strategic decisions
• Enhance Marketing Analytics & Insights
• Establish a best-in-class analytics infrastructure, integrating multi-touch attribution, predictive modeling, and real-time performance insights to optimize spend and impact
• Collaborate with Digital & Martech Teams
• Work closely with the digital team (data engineering, website, martech) to ensure seamless data integration, reporting, and marketing automation execution
• Drive Experimentation & Optimization
• Implement a structured growth experimentation process to test, iterate, and scale high-impact marketing strategies
• Foster Cross-Functional Collaboration
• Partner closely with Demand Gen, Product Marketing, E-commerce, Sales, and Customer Care teams to align strategies and ensure data-informed decision-making

Preferred Qualifications

MBA, master’s degree preferred

Benefits

• Profit sharing
• Medical/Dental/Vision
• 401K Safe Harbor Contribution
• Stock Options
• Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)