Director of Product Marketing

Summary

Join Fingerprint, a leading fraud detection company, as their Director of Product Marketing. This critical role involves shaping messaging, positioning, and go-to-market strategies for our developer-focused products. You will collaborate with various teams to ensure product resonance and commercial success. Key responsibilities include crafting compelling messaging, conducting market analysis, leading product launches, creating marketing materials, and building a high-performing team. The ideal candidate possesses extensive experience in product marketing within the SaaS or technology industry, strong communication skills, and proven success in launching go-to-market strategies. Fingerprint offers a competitive compensation package and a supportive, inclusive work environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field—or equivalent work experience (MBA or advanced education is a plus)
• 6+ years of experience in product marketing, including at least 3 years in a leadership role within the SaaS or technology industry
• Proven success in crafting product messaging and launching go-to-market strategies that appeal to diverse customer bases
• Expertise in market research, competitive analysis, and understanding a variety of buyer personas
• Strong written and verbal communication skills, with an ability to simplify complex concepts for different audiences
• Experience in pricing, packaging, and positioning technical products
• Demonstrated ability to manage multiple projects and priorities in dynamic environments
• Collaborative leadership style with a focus on team development and mentorship

Responsibilities

• Craft inclusive, compelling messaging that highlights the value of Fingerprint’s products to a wide range of audiences
• Conduct research to inform product differentiation, identify opportunities, and guide market strategies
• Lead impactful product launches that align teams and drive customer adoption and revenue growth
• Develop a variety of resources, such as product datasheets, customer stories, and educational materials, to support marketing and sales efforts
• Partner with Sales and Customer Success to create tools that enhance product understanding and adoption
• Leverage customer feedback and insights to influence product roadmaps and refine messaging
• Build and mentor a diverse, high-performing team to deliver on strategic goals

Preferred Qualifications

• Familiarity with device intelligence, fraud prevention, or related industries
• Experience working in startup or high-growth environments, with a focus on scaling product marketing initiatives
• Proficiency with tools like Salesforce, HubSpot, and Asana—or similar platforms

Benefits

• $160k - $230k cash compensation range
• 100% remote company
• Inclusive work environment