Director of Product Marketing

Summary

Join Incode, a leading provider of identity solutions, as their Director of Product Marketing! You will spearhead go-to-market strategies, crafting compelling messaging and content across various channels. Collaborate closely with product management, sales, and marketing teams to execute successful product launches. This leadership role demands 8-10 years of product marketing experience, including 4+ years leading a team, and a strong background in enterprise security or B2B SaaS. Incode offers a remote work environment, flexible hours, an open vacation policy, a wellness program, international travel opportunities, and additional benefits based on location. The ideal candidate is a driven self-starter with excellent communication and collaboration skills, thriving in a fast-paced environment.

Requirements

• 8-10 years of product marketing or related experience, including 4+ years in leadership role of a product marketing team
• 5+ years in enterprise security, B2B SaaS or Identity sectors
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Works well in a collaborative environment
• High attention to detail with ability to remain organized and multi-task
• Strong written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Easily builds business partnerships and inspires team members
• A hungry, infectious personality: we’re looking for someone determined and able to win

Responsibilities

• Drive product and solution positioning, messaging and GTM strategies
• Ensure consistency in messaging across product lines and Product Managers
• Lead content development to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.)
• Ensure consistency and quality of customer facing sales content
• Work with Demand Generation to drive content for SEO improvement
• Identify market trends and customer needs
• Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure an effective go-to-market
• Strategize and conduct competitive analysis to help identify new marketing opportunities
• Define target markets, products and customers including business plans and entry strategy
• Speak and present both internally and externally to promote our story and products
• Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures
• Create positive relations with partners and sales channels
• Recruit, motivate and manage product marketing staff

Benefits

• Meaningful Equity
• Flexible Working Hours & Workplace
• Open Vacation Policy
• Wellness Program
• International Travel Opportunities
• Additional benefit package according to location (401k, medical insurance, etc.)