Director, Product Marketing

Summary

Join our Product Marketing team as a leader to oversee go-to-market strategy, planning, and execution for new products and audiences.

Responsibilities

• Lead go-to-market strategy, planning, and execution for new products and audiences
• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
• Craft differentiated messaging and positioning informed by user research and insights
• Roll up your sleeves and help lead new product launches and campaigns when needed
• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
• Build and coach a small team of product marketers; lead with a passion for learning and development
• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more