Email Marketing Manager

Summary

Join our client, a global cannabis and consumer packaged goods company, as an Email Marketing Specialist! This remote, 20-hour/week contract role (2-3 months, potential extension) offers $50/hour. You'll build email and SMS marketing campaigns from the ground up for 15-18 taprooms using the Toast POS system. Responsibilities include creating engaging campaigns, developing reusable templates, and empowering taproom teams to manage their marketing. Success in this role could lead to managing social media initiatives.

Requirements

• Proven experience building and managing email and SMS campaigns, ideally within the hospitality or multi-location business sector
• Expertise in multi-platform marketing tools (e.g., Mailchimp, HubSpot, Brave)
• Strong design skills for creating visually compelling and brand-aligned email templates
• Excellent organizational skills to manage campaigns for multiple taprooms operating in siloed environments
• A resourceful, solution-oriented approach with a passion for driving revenue and customer engagement

Responsibilities

• Establish a Marketing Foundation: Build email and SMS marketing campaigns from the ground up, using Toast Marketing Module and other tools as necessary
• Template and Audience Creation: Develop reusable templates and segment audiences tailored to specific taproom activities, such as trivia nights, live music, and special events
• Enable Taproom Teams: Create scalable processes and hand off marketing operations to General Managers or Assistant Managers, empowering taproom teams to manage campaigns independently
• Collaborate with Teams: Work closely with the hospitality team to align communication strategies across guest lists (2,000–15,000 contacts per taproom)
• Quick Ramp-Up: Deliver impactful results within the first month, setting up systems that are ready to scale
• Potential for Expansion: Depending on success, take on additional responsibilities, including social media management and extended campaign execution

Preferred Qualifications

• Familiarity with Toast POS and Toast Marketing Module is highly preferred
• SMS campaign management experience, preferably on Toast or similar platforms

Benefits

• Remote work
• Flexible hours (20 hrs/week)
• Compensation: $50/hr