Field Marketing Coordinator

Summary

Join MaintainX, a leading mobile-first workflow management platform, as a dynamic Field Marketing Coordinator! This remote role (Canada or USA) focuses on lead generation and pipeline growth through innovative marketing strategies and event execution. You will manage end-to-end event planning, collaborate with cross-functional teams, oversee marketing materials, and coordinate event logistics. Success requires strong communication, project management skills, and a data-driven approach. MaintainX offers competitive salary, equity, comprehensive benefits, and a supportive work culture.

Requirements

• 1+ years of relevant experience in event marketing, trade show and conference planning, preferably within a SaaS or software company environment
• Excellent communication skills, with the capacity to book meetings with customers prior to events and lead event briefing calls
• Proven ability to manage multiple projects simultaneously, maintaining high attention to detail
• A proactive and independent work style, balanced with the ability to work cohesively within a team
• Post-secondary education in marketing, business, or related field, or equivalent practical experience
• Must have a valid passport/visa to travel across the United States and Canada
• Be able to travel 20% of the time

Responsibilities

• Manage end-to-end event planning and coordination, from ideation to execution, for trade shows, field events, and conferences
• Create and execute pre-show and post-show campaigns to book meetings
• Partner closely with cross-functional teams, including Sales, Marketing, and Product, to deliver a cohesive and impactful event experience
• Oversee the creation and distribution of event-related marketing materials, ensuring brand consistency and message alignment
• Coordinate all event logistics, ensuring seamless operations from setup to teardown, contributing to a memorable attendee experience
• Support the smooth operation of the event as part of the onsite team and manage communication with venue staff, vendors, partners, speakers, and MaintainX team members
• Monitor and analyze event performance metrics, utilizing tools like Asana for project management and maintaining data-driven approaches for continuous improvement
• Engage in lead generation and nurturing strategies, focusing on driving attendance, engagement, and, ultimately, revenue
• Provide detailed reports on event outcomes, offering insights and recommendations to optimize future marketing efforts

Preferred Qualifications

• Have experience with startups and entrepreneurial organizations
• Have experience working with CMMS or facility operations software
• Are based in Toronto, Montreal, or Raleigh

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO