Global Abm Manager

Summary

Join StrongDM as a Content Innovator driving account-based marketing (ABM) efforts, reporting to Marketing Strategy. You will develop campaigns supporting Business Development Representatives (BDRs) and Account Executives (AEs) in prospecting target accounts. Lead the development of ABM programs to accelerate lead conversion and help sales teams multi-thread accounts. This role demands cybersecurity buyer knowledge, strategic thinking, campaign development, execution, and data analysis. The ideal candidate will have a history of cybersecurity content creation and possess strong communication and collaboration skills. StrongDM offers a competitive salary and comprehensive benefits package.

Requirements

• 3+ years of experience in cybersecurity or cybersecurity marketing
• 5+ years of experience in a B2B marketing role with a significant focus on ICP content development and account-based marketing strategies
• Experience with marketing and sales tools (especially Salesforce and HubSpot)
• Excellent communication skills, loves writing, creating slides, comfortable presenting on webinars and training, and communicating through social media
• Excellent communication and collaboration abilities, with experience working in cross-functional teams
• Creative thinking and strategic planning skills, with a detail-oriented approach to execution
• A passion for technology and innovation, with a drive to stay ahead of industry trends and best practices for measuring funnel metrics

Responsibilities

• Coordinate the effort to create ICP-specific playbooks for target audiences, which includes outreach sequences, emails, presentations, and 1:many ABM tactics which can support the sales play
• Develop and execute marketing strategies and messaging that clearly communicate StrongDM's value proposition to segmented audiences to support BDR and AE prospecting efforts into target accounts
• Design and implement account-based marketing programs using tools like Mutiny or Sendoso to personalize engagement, drive lead conversions, and accelerate pipeline progression through targeted campaigns
• Develop strategies to help sales teams successfully multi-thread key accounts, ensuring that the needs of all decision-makers and influencers within the buying group are met
• Partner with the content team to create high-impact content for BDR and AE campaigns, including case studies, blog posts, playbooks, sales materials, and personalized outreach content. Personalize marketing content and messaging for multiple buyer personas across target accounts
• Conduct market research to identify industry trends, competitive positioning, and customer pain points, using these insights to inform ABM strategies and sales playbooks. Coordinate with sales and marketing teams to identify high-value accounts, decision-makers, and influencers
• Partner with sales, product, and marketing teams to design and execute go-to-market plans for new product launches and ongoing sales initiatives. Partner with the organizations above to develop and execute a consistent plan for target accounts throughout the entire buyer’s journey
• Help plan and execute ABM-focused events and webinars to engage prospects and customers, and drive follow-up meetings and opportunities from broader marketing events and webinars

Preferred Qualifications

Bonus points for experience with Mutiny, Sendoso, or 6Sense; experience running webinars in an engaging way that earns trust with the cybersecurity buyer

Benefits

• Medical, dental, and vision insurance (free to employees and dependents)
• 401K, HSA, FSA, short / long-term disability coverage, life insurance
• 6 weeks of combined accrued vacation + sick time
• Volunteer days + standard holidays + paid parental leave
• Generous monthly and annual stipend for internet + home office
• No travel required
• $160,000 - $190,000 + equity salary packages