Global Integrated Marketing Lead

Summary

Join Lime, the world's largest shared electric vehicle company, as a Global Integrated Marketing Lead! You will lead the development and execution of global brand marketing campaigns, collaborating with local teams to meet regional needs while maintaining brand consistency. This role requires extensive experience in integrated marketing, managing multiple global campaigns across various channels. You'll be responsible for campaign strategy, creative development, and performance tracking. Lime offers a competitive salary, performance-based bonuses, equity, and a comprehensive benefits package, including health and wellness offerings, flexible vacation policies, paid parental leave, retirement support, and professional growth opportunities. This is a unique opportunity to significantly impact a rapidly growing company.

Requirements

• 7-8+ years experience working on integrated marketing campaigns
• Experience managing multiple global marketing campaigns, with channels including paid media, off-line activations and experiential
• Possess the ability to both lead AND execute major global campaigns with an eye for efficiency and creative excellence
• Proactive, detail-oriented, creative and high-energy team player
• Possess the keen ability for great storytelling and to write (and present) an amazing deck
• Experience working in a global company across time zones, with an understanding of how to both maintain consistency of global messaging as well as openness to understanding and applying cultural nuances

Responsibilities

• Lead strategy development, creative development, sell-in and execution of global, multi-market tentpole campaigns with the goal of driving awareness for the brand (and our offerings) while improving perception of Lime among our core audiences
• Work closely with local Lime teams (comms & brand, operations and government relations teams) to understand marketing and brand needs for the region (the business brief), architect strategic marketing campaigns to address local needs while balancing the needs of the master brand
• Own all aspects of integrated global brand campaign development in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
• Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
• Act as the “center of the wheel” amongst cross functional partners and our team (Brand, Comms and Creative) to create impactful campaigns that supports our consistent brand voice globally, knowing how to appropriately customize to the needs of each city and its riders
• Track KPIs and present results of launched initiatives and implement operational improvements

Preferred Qualifications

• Great instincts and ability to confidently communicate with and influence a diverse audience with diverse priorities
• Able to write and articulate a great strategy and set up and present campaign/creative ideas that will align internal and cross-functional stakeholders
• Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”
• Able to seamlessly build trusted relationships across all levels

Benefits

• Competitive salaries, performance-based annual bonus and pre-IPO equity
• Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps
• Flexible vacation policies with ample paid holidays tailored to country of residence
• Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood
• Support for retirement and financial goals with unlimited access to financial advisors
• Unlimited, complimentary use of our vehicles in hundreds of cities around the world
• Professional growth opportunities through quarterly learning days and top-tier tools
• Opportunities to connect across teams and locations to network, socialize and volunteer
• Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions
• Consistent recognition of great work through meaningful rewards and career advancements