BukuWarung is hiring a
Growth Lead

Summary

The job involves developing strategic marketing plans and executing campaigns across various channels including advertising, social creative, partnerships, CRM, digital marketing, and promotions. The person is expected to work with measurement tools like AppsFlyer, MoEngage, and Amplitude, and partner with data science teams to improve analytical success metrics. They will analyze the results of launched initiatives and optimize resources to drive improvements.

Requirements

• Able to be hands-on with Google/Facebook Ads Manager
• Able to be hands-on in creating retention campaigns to increase engagement among our users
• 4-6 years of experience
• Bahasa proficiency and advanced English

Responsibilities

• Develop strategic marketing plans and execute campaigns across various channels including advertising, social creative, partnerships, CRM, digital marketing, and promotions
• Work with measurement tools like AppsFlyer, MoEngage, and Amplitude
• Partner with data science teams to continually improve analytical success metrics related to channel performance
• Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes

Preferred Qualifications

• Experience working with a fast-paced, high growth startup
• Experience with merchant acquisition programs