Growth Lead

Summary

Join Northflank as their Growth Lead and help amplify their impact within the developer and engineering community. You will craft a magnetic presence in developer ecosystems, focusing on increasing the number of people trying Northflank's platform. This role requires a minimum of 3 years of experience in a growth/marketing role, particularly within a B2B startup. You'll own the marketing North Star metric, develop SEO strategies, manage paid media campaigns, and engage with the developer community. The position offers a competitive salary, equity, generous PTO, remote work flexibility, and comprehensive benefits. Northflank is a Series A startup with a remote-first culture.

Requirements

• Minimum 3 years of experience in a growth/marketing role, especially if at a similar-stage B2B startup (series A/B)
• You have a track record of identifying and executing strategies to drive leads from marketing initiatives, turning top-of-funnel interest into actionable conversions
• Exceptional technical writing skills
• You join developer forums and community discussions not to sell but to engage, learn, and add value
• You can transform a customer’s success story into compelling content that feels authentic, engaging, and genuinely valuable to our audience
• You bring a pipeline of wild ideas to test monthly
• You obsess over metrics—SEO rankings, paid ad performance, website traffic, conversion rates
• You’re comfortable with the cloud-native/Kubernetes ecosystem—or eager to learn fast

Responsibilities

• Own and drive our marketing North Star metric: you’ll be responsible for increasing the number of people trying Northflank—whether through our PLG motion or by booking a demo with sales. This could mean creating ways to convert blog visitors into users, optimizing website conversion funnels, or designing campaigns that drive action at every touchpoint
• SEO Strategy: Own it. From keyword research, backlinking campaigns, and technical SEO, you’ll make sure we’re discoverable by the right people at the right time
• Paid media: Manage paid campaigns on platforms like Google Search Ads and LinkedIn, with the goal of driving qualified leads
• Community engagement: Build a meaningful presence on Reddit, HN, StackOverflow, and other developer hubs. Basically, if there’s a thread on the Internet about the best developer platforms, Northflank should be on the list
• Product launches/announcements: Work closely with the product team to craft announcements. We want to be loud and proud about what we’re shipping
• Content creation: Collaborate with the content team to ideate, write, and commission blog posts (whether that’s guides, editorial/opinion articles, or case studies)
• Social media: Lead our LinkedIn strategy and explore other channels where our audience spends time
• Cross-team collaboration: Work closely with sales and product to align strategies and share insights

Preferred Qualifications

Experience at a similar-stage B2B startup (series A/B)

Benefits

• Salary: $130-160k (or equivalent in your local currency)
• Equity: Join us as an owner of our journey
• PTO: 31 days of paid leave annually
• Flexibility: Work remotely from anywhere in North America or Europe
• Comprehensive Benefits: We’ve got you covered with healthcare, retirement, and more